Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Do I Remove Address from Google Business Page?
-
Not very up to date in handling local listings, so here's my situation. I have an office that is not going out of business, but instead going virtual. So that physical address will no longer exist but the team is intact. So I am dealing with the Google Business Listing page for this office at https://business.google.com/
In the "Published on" section, it has Google Search, Google Maps, and Google+. I want to remove it from Maps and the address from this account. There's an address for this store, but editing it only seems to allow changing, but not removal.
There is also the option of "Mark as Permanently Closed", but surely that isn't the best option since that will leave a nasty red "PERMANENTLY CLOSED" in the results when searching.
What's the best course of action here?
-
Wow, that's awesome Joy! Thank you so much for reaching out and helping! Nothing more infuriating to me than a half completed job, and you were pivotal in getting it done. Thank you so much!
-
Hey Nathan,
Sorry this took so long. Our backlog is pretty long but Google got back to me yesterday to let me know they removed the listing all together

-
Very interested in hearing the process for what Google recommends when removing a virtual office listing. Thank you for being such a great thought leader in this space!
-
Perfect. I updated my preferences. I'll let you know when I hear back from Google on this.
-
Thanks for the instructions. If you don't mind Joy, I'd send them to you there if you are still willing to help. Thanks!
-
Hi Joy!
Here's how you can change your PM settings:
-
Click on your avatar in the upper right hand corner of Moz.com (it could be your photo or just the first letter of your name)
-
Select "private messages" from the dropdown that will appear
-
Check the box for "accept private messages" and your done! Easy as pie

Our community manager would also recommend that you accept emails from Moz - they'll go to whatever email you've listed in your community profile. This can be helpful in communicating with other community members.
Hope this helps!
-
-
Nathan,
Weird - I have no idea where I would update my settings to allow PMs. Maybe Miriam knows

-
An office space that's been given up now that the company is virtual. I was going to send you the address via PM, but it says your account doesn't accept them.
-
In case they ask, what was the address exactly? Was it a storefront, an office space where you worked, or just a residential address you used to list as a service area business?
-
Thank you so much for that! We unfortunately got stuck in a situation where it was setup incorrectly as a local business from the beginning, but it was just lived with. But now the address is going away completely and it's become a situation that needs to be resolved. Hopefully without that big ugly "Permanently Closed" sign. It's bad for business in general.
Thank you!
-
Nice of you to try to get advice from the horse's mouth on this one, Joy. Thank you. Very generous!
-
Unfortunately like Miriam stated your business won't be eligible for a local listing anymore but since the office did exist there at some point, Google won't remove it and they will apply the "permanently closed" label to it. I'll check in with Google to see if there is anything else that can be done and let you know. This isn't the first time I've run into a scenario like this.
-
Thank you for the link, I will give it a read and try Google support again.
-
Good question, Nathan!
If the business model is changing from local (defined as serving customers face-to-face at your location or at theirs) to virtual (no face-to-face contact with customers anywhere) then it will no longer be eligible for a Google My Business listing. If this is the case then, yes, you'll need to act on this, and unfortunately, as you are not simply moving to a new location, you are likely to end up with the red 'permanently closed' label on the listing. I recommend reading Joy Hawkin's article from 2016 on this issue in case you see any nuances that might apply to your situation:
http://searchengineland.com/google-fixing-permanently-closed-problem-242364
And, I would further recommend contacting Google's support to ask if they have any further advice for you, as your situation is not the run-of-the-mill moving locations scenario, but represents a complete change of business model.
-
Ok, i understand what you are saying, now. You may still wanna try contacting support. I had an issue that they helped me resolve relatively quickly.
Good Luck,
Matt
-
Thanks for the response. Normally that would be perfect, except the expectation is to provide support nationally. It was never a local only business; that's just where their office is. I get the feeling that the listing might need to just be deleted, and start over with a brand page?
From what I can tell, you can't convert a business page to a brand page.
-
Nathan,
You will be changing to a "service area business." Here are the directions for setting it up.
https://support.google.com/business/answer/3038163?co=GENIE.Platform%3DDesktop&hl=en
Beyond that, you may have to contact support.
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
Can having a google business listing harm a company selling services globally?
Hi, We are a SAAS platform offering cloud based solution for educators. We had a google business listing in India and recently added one for US as well. Our keywords rank significantly better in India than in US. Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?
Local Listings | | WizIQMarketing0 -
Google My Business pages for New Construction Communities
I have a number of builders of new homes as clients. Typically, they build out a whole neighborhood at once and give the neighborhood a fancy name. We were planning to create Google My Business pages for these communities but then ran into some potential challenges. As new communities, they are sometimes not on Google's radar yet Some of them have model homes where you might take a tour with a realtor that serves the community exclusively but many don't. So here come the questions... Is there a way to make Google speed up its process of recognizing new addresses? I have to choose an address to associate with the GMB page, probably the address of model home. Is this going to create annoying problems for a buyer who someday buys that model home? Since some communities don't have a model home, I could arbitrarily assign an address of one of the neighborhood homes to the GMB page, but this leads to the same question about creating a GMB page that will exist after the builder has sold all the houses in the community. Will it be weird to have the GMB referring to someone's private residence down the road? My assumption is that claiming a GMB page would help with local ranking if someone searches for something like "new homes" in addition to providing easy driving directions to someone who has done a bit of research and Googles the name of the new home community while out driving and searching for homes. These seem to be the main benefits, but are the challenges associated with questions 1-3 even worth the trouble of trying to claim listings for these communities?
Local Listings | | TheKatzMeow0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
How long until an address changes after verification on Google My Business?
Started working with a company recently that had a Google My Business with an old address. I went ahead and claimed it and verified it with the postcard, but it still shows the old address if search. How long will that be?
Local Listings | | EcommerceSite0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
How To Change Image Used In Business Knowledge Graph...
How can one change the image that Google shows in a business' knowledge graph in the SERPs? And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name. The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture). As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive. Thank you for any help and guidance!
Local Listings | | gbkevin1 -
Are citations the way to go even if there is no Google Places listing
If there are no Google Places / Local listing for a keyword search term, for example... "web design vancouver", do building citations still help in enabling websites to move up the organic rankings?
Local Listings | | Gavo0