How to boost a site with many low trafficked keywords?

[adamzski]

Hello, I am doing some seo for a company that has a ranking of 63 in opensiteexplorer and over 600 mostly high quality linking domains.

A problem I can see is that there are no stand out keywords that can be used for there business, all keywords I have researched have at best 4000 searches in google.com.au. they get around 50k visits per month from google and the 8 highest performing keywords besides the biz name range from 60-140 visits! all long long tail results, 58,771 total visits via 44,879 keywords!

It is a business directory and the site is broken up into 15 categories. each category has no backlinks to them or minimal.

The company has editorial staff and produces high quality news on there site.

I was thinking article marketing, what sites are good for high quality submissions?

Also the site has many links from wikipedia articles but these dont show up in opensiteexplorer, why could this be? Could social bookmarking of there wikipedia links help?

Thanks for any help

[adamzski]

Hi thanks for this a great sugestion

[CraigBradford]

Hi Adam,

If they get most of their traffic form the long tail search, why not focus on increasing their ranks by small amounts across a large amount of keywords instead of going after broad terms.

Rand covered a great way to do this using the SEOmoz app, http://www.seomoz.org/blog/new-seomoz-web-app-now-in-beta

Go to the bottom half and read the section on importing their top 200 keywords and seeing which could benefit from simple on-page optimisation, this works great.

On the links not showing up form Wikipedia, they are no-followed links so if you have selected the followed and 30 only option then that could be why. Alternatively if they were added recently, OSE may not have crawled them before the last update so they wont show up yet. Hope this helps.

Craig