Maps: How to get business showing for [keyword] + [location]
-
Hi there, I'd like to know how to improve a business listing so that it shows up not only when people type in the company name but also when they type in keywords related to that company.
Say the company is a yacht broker based in Portsmouth. How would I get their listing to show in Google Maps when people search for: 'yacht broker' (when Google knows their location is near Portsmouth) and 'yacht broker portsmouth' or 'yacht broker hampshire'.
Many thanks.
-
Hi Bee,
Provided your company makes face-to-face contact with its customers, then the discipline you need to start learning is Local SEO. Your efforts will involve a combination of website development and local optimization, content development that surrounds the topics that matter to your industry/geography/clients, building and managing local business listings on a variety of platforms whether manually or via a service like Moz Local, review acquisition and then additional forms of outreach like social media and video marketing.
All of these practices combine to begin building your geo-topical authority. You'll be striving to earn local pack rankings relating to the city in which you're physically located, and, in some cases, organic rankings for other cities in which lack a physical location but which relate to your business in some meaningful way.
There is a lot to learn here. If you have a more specific question, please feel free to ask!
-
You should probably take a look at the Moz Local Search Ranking Factors survey if you haven't already. If you want to post details about the specific business you're referring to, I can offer more specific advice.
-
The 3 keys to showing up on Google maps for (keyword + location) searches are having a claimed, completely filled out Google My Business profile that is verified via the business address, having consistent NAP (Name, Address, Phone #) listings across the internet on sites like Yelp, Angieslist, YP, Merchantcircle, Foursquare, etc. (Moz Local is great for this!), and also having genuine customer reviews on your profile. Outside of those three, having more inbound links to your website that is on your Google Listing is said to be a factor, as well as having a business address in the city you are searching. Hope this helps!
-
Hi,
I'm sharing two detailed post (step by step) on exactly how business listing can improve.
Thanks
-
What you want is to appear in google maps?
I think you must register the business in google places and then you will see when looking for related words
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mapping the Google My Business locations I manage?
Is there a way to see all of the business locations I manage on a map, so it's easy to visualize and check? Like a Google Custom map, but I don't want to create a custom map because then I'd be updating information in two places. I thought this would be a built-in feature of Google My Business but I can't seem to find any information about this. Thanks! -Ryan
Local Listings | | RyanD.0 -
Choosing Your Own Photo for Google Business?
When we type in our business name, our google business profile comes up on the right-hand side per usual. However, the photo that is displayed is not the one we want to be displayed. Is there a way to change that? Is there a way to tell google "this is the photo we want to display in search?" Also, the photo that is being displayd is not one that we even have uploaded to the google business page. It is on our website, but not on the photos for google business page. Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Yahoo Local Business Listings Hijacked
We are a solar company with three locations. When claiming our business listings on Yahoo (Yext), we noticed that one of them had already been claimed. The name of our company and our phone number were changed to a lead generation company. Upon further inspection, this company has hijacked hundreds of listings throughout the state and the country. To see the extent of it, go here:
Local Listings | | SS.Digital
https://search.yahoo.com/local/s;_ylt=A0SO8odHUOZZdVUAYwBXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--;_ylc=X1MDMTM1MTE5NTExOARfcgMyBGdwcmlkA3loNXdiQlJqVE9HMm9MdXlUSklLdEEEbl9zdWdnAzEEb3JpZ2luA3NlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDMjIEcXVlcnkDc29sYXIgY29ubmVjdG9yIGlydmluZQR0X3N0bXADMTUwODI4MTk4MA--?fr2=sb-top-search&p=solar+connector+irvine&fr=yfp-t- Or, just search in Yahoo's Local search section for "Solar Connector Irvine" or pretty much any city in California. On every hijacked listing, the company name is changed to "Solar Connector" and the phone number is changed to a unique local number, but all the other information is left the same. Now when people think they are calling our business, they get a shady lead gen company instead. I have submitted a request to Yext and have tried (and failed) to find a support phone number. This is a widespread, blatant fraud, and I would hope they would have interest in fixing it. Solar Connector (fake name) is associated with SolarAmerica.com, which is run by Clean Energy Experts, which was purchased by Sunrun (a publicly traded company). My specific question is, does anyone have any insight on the best method for getting help from Yahoo/Yext? Other than through their "help portal" on the website. I need to speak with a human being.1 -
Multiple Local Domains and Location Pages Question
Hello Everyone, So we have a priority site (domain.com) but also a geo-specific site for another location we have (domainNYC.com). Assuming both have completely unique content, different contact information and it’s justifiable to have a second domain (i.e. resources, brand/link equity…etc.) would it be recommend to also use the sub-folder approach on our primary (meaning domain.com/nyc)? And then potentially linking to domainNYC.com (just the once, not overdoing it)? Or just play it safe and keep them separate. Our concern is doing both sub-folder and separate domain might cannibalize on local searches resulting in us essentially competing with ourselves for those terms. The benefit would be leveraging the priority domain and driving visitors there. We could always ‘noindex, follow' the sub-folder page so users have access to the address on the primary domain too but wanted to see if anyone had any thoughts or suggestions as well as how it could pertain to linking (scarcely). We have found a lot of information on choosing one over the other but not as much for whether both is recommended so any extra insight would be very appreciated. Looking forward to hearing from all of you! Thank you in advance for the help! Best,
Local Listings | | Ben-R0 -
Duplicate Google Plus and Google My Business Listings
My business has duplicate listings for both Google + and Google Places or Maps or My Business or whatever it's called today. Of course the listings that I want to show are marked as duplicates, and the only option is to remove the duplicates. Is there any way to merge these listings or switch which one Google recognizes?
Local Listings | | lmsybiatb0 -
For companies with multiple locations, does Google mind "Duplicate Content" in local (maps) business descriptions?
I have about 20 locations for my counseling company "Thriveworks" on google. I am getting ready to submit a spreadsheet and take advantage of the new "bulk upload" to manage these locations. Each of my locations has a description that is basically the same in terms of sentiment, but 100% original content (because Google has historically hated duplicate content). 1) Should I copy and paste each location's current unique description into the spreadsheet, or just write one very good description and copy it for all 20 locations?2) Does Google like/dislike "duplicate content" as it applies to business descriptions?3) Is changing a location's description likely to temporarily harm the "ranking" of my business location in search results?Will really appreciate any help...
Local Listings | | Thriveworks-Counseling0 -
Would having 3 locations NAP in footer of site hurt?
We have offices in New York, London and Sydney. On our website, we used the Yoast local plugin and set up NAP for all 3 different addresses in the footer of the site - and hence all pages. Is that bad? Would G consider that as stuffing or whatever other word that they may deem to call it? Any help would be appreciated.
Local Listings | | MashBonigala0 -
No access for UK Get listed and now Moz Local Alternatives to Moz?
Ive had a pro subscription now for quite sometime and it was a shame when Get Listed UK was removed, now Moz has released its Moz Local and thats also just for US customers. I presume UK and other countries are a low priority, so don't expect anything for us for the foreseeable future! Ive taken out a subscription for Whitespark, but is there an alternative to Moz that people know of that does support us poor UK people?
Local Listings | | Ant710