Best title tag structure?
-
Hi,
In the below example, which one do you think would work best if any.
The website is called greatshoes.co.uk (fictitious)
The category is 'work shoes'
and a page under this cat is lets say 'Size 9 work shoes'
I tend to build my title tags like this:
size 9 work shoes, cheap size 9 work shoes | greatshoes.co.uk
BUT I have read on here it should be more like this:
size 9 work shoes < work shoes | greatshoes.co.uk
Does anyone think it would make a difference when targeting for the term 'size 9 work shoes' which title tag I use.
Cheers
-
This thread is over a year old. I'd actually suggest starting a new question, as it will get more visibility. Thanks!
-
Is there any value in adding semantically similar words in the title tag? For instance, I have an alcohol rehab website www.alcohol-rehab.ltd.uk, I offer local search pages too.
Would the title tag "Alcohol Rehab Bedfordshire | Alcoholic Rehabilitation Clinics Beds" Be more valuable than "Alcohol Rehab Clinics Bedfordshire | www.alcohol-rehab.ltd.uk"
And is is worth wile having the url in each title tag?
Also is it worth while (seo wise) writing a description tag for each page, other than for a call to action that is?
-
Title tags are important not only for SEO but also for CTR. Google doesn't care which order you put your keywords nor give any weight to repeats. As far as I am aware their is some advantage to having your main keywords at start of title tag, otherwise write a title tag attractive to humans. eg Cheap Size 9 Work shoes | greatshoes.co.uk. From this Google will extract cheap shoes, size 9 shoes, cheap work shoes are give your site relevance when any combination of these words is the search term. (The title doesn't have to include the url though is no harm for branding. Another closely linked point not to be overlooked is your meta description)
-
cabbagetoe is right, and so is Ryan:
Repeating the keywork fraces too many times will seem spammy. Personally I would go for something like:
size 9 work shoes | buy cheap work shoes at greatshoes.co.uk
or
buy cheap work shoes | greatshoes.co.uk | size 9 work shoes
all depending on if the brand name is vital. it's kinda trial and error what will work for one site might not work for another. And note that I included a call to action in the title.
Whether u use | - _ or whatever in you title will have the same effect in google. It will ignore them. you could for that matter use a . or a , whatever you chose just bare in mind that you need to make the title easy to read for the end consumer. And you should modify the page title and experiement to find out what generates the most clicks. If you notice your bounce rate jump but and your CTR do the same, then you have a title that generates allot of clicks but the content on the page isn't what the consumer expects or it a bad design or... (could be a gazillion things.)
What I'm trying to say is that there is not one winning strategy, you need to experiment and find out what works for you. -
You are correct. You would not rank as well for "cheap size 9 work shoes" if you did not include the term "cheap" in the title.
-
How about adding a call to action or site slogan in the title tag to increase the CTR?
-
Ok, im not completely clued up on the microdata front, from what I read it helps to break things up a little so indicate product titles, images, links etc.
So im guessing your saying use microdata on the breadcrumb attributes but I didnt think Google would rank for a term without it being in the title.
So 'cheap size 9 work shoes' would not show my result unless it existed in the title tag but if your saying yes you can im guessing it would not rank anywhere near as well as it being in the title tag.
Thanks for responses.
-
Have you considered alternate titles? It seems a little spammy to have the same text repeat itself in the title.
I would prefer "size 9 work shoes | greatshoes.co.uk" for the title. It doesn't include the term "cheap" but you can include that in your meta description. If you use breadcrumbs with HTML5 microdata then your breadcrumb with your categories will appear in SERPs as well. If you find an Amazon result you will see how that works.
-
I tend to use the pipe as the delimiter, but the arrow could work as well. I think that once you get the need SEO information in your title tag (which you do) the next step is to think about usability on the SERPs. I think the second example is more intuitive and visually catching to the eye which can draw you some extra clicks in itself.
Part of the SEO battle is that once you are on the SERPs, what little things can you do to capture the user's attention. I think your second example does that better than the first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt tags advice
Hello, When describe an alt tag from what I understand you need to put your keyword when you can and not literally describe the image. For example let's say I have a picture with 2 cyclists on a road in the dolomites. I would tend to describe it saying " 2 cyclists riding in the dolomites" But for google it is better to describe it saying "Bike riding in Italy and through the dolomites" based on the fact that I am looking to rank on "italy bike tours" Isn't it ? Thank you,
On-Page Optimization | | seoanalytics0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
It looks like there are several title tags on my homepage. This was done presumably to embed titles for pop up windows. This is causing an error report in DMOZ. Do the engines also veiw this negatively?
My homepage has a normal title tag, but when I look in the code I find the developer also added title tags for pop ups within the homepage code. Is this causing an issue with the search engines?
On-Page Optimization | | Furious-D0 -
How to add canonical tag
Hi, I read through many of the forum questions dealing with the overly dynamic URLS and I think I understand. Please let me know if I know what I am talking about: If SEO moz is saying I have 20 pages (mostly search and home/index pages) with overly dynamic urls, I would go to the that particular page and add the following code between the head tag: This code would cause Google to go to this page instead of the following duplicate index pages: 1. http://www.about-sports-collectibles.com/index.php?pcsid=0a83aa7119cf3d80a1d018634ec4ec94&p 2. http://www.about-sports-collectibles.com/index.php?pcsid=18b220fc62628b013a51c6f26209df50&p There are a total of about 8 of these index pages. The problem is that I can't figure out where I would access each of these duplicate pages to add the canonical tag. There is only one home page with coding. As far as the search pages are concerned, I would not want Google to follow those pages would I? If that is the case, what would be the best code to add between the tags? For instance here are a couple of the overly-dynamic URL pages for the search pages: 1. http://www.about-sports-collectibles.com/index.php?p=catalog&mode=search&search_in=all&search_str= 2. http://www.about-sports-collectibles.com/index.php?pcsid=50354d5791e627dc2be6c86528154a5e&p=catalog&mode=search I hope I am not overwhelming anyone with my questions. I really am trying to get a handle on how Ll this stuff works. Thanks so much the help. Don
On-Page Optimization | | ge01734001 -
To enter keyword meta tags or to not enter keyword meta tags?
I've been doing SEO for awhile, but new to SEOMoz. I'm surprised that SEOMoz does not recommend keyword meta tags. I didn't enter them for the longest time because I know Google doesn't care about them. However, I did read that other search engines DO use them. And therefore that is why you should have them. I teach my customers about SEO, and I know it would be much easier for them not to enter or worry about the keyword meta tags. However, I would love to hear opinions here. And to Bing/Yahoo put any weight into them or is it only really small search engines? Thanks! Hilary
On-Page Optimization | | endlessrange0 -
What is the best tagline?
Please help me with the tagline: Option 1: Oasis of the Seas and Allure of the Seas Real Cruise Expert Option 2: Book Oasis of the Seas and Allure of the Seas with a Real
On-Page Optimization | | NadiaFL
Cruise Expert Option 3: No. 1 Cruise Expert: Oasis of the Seas and Allure of the
Seas Web page title: Oasis of the Seas and Allure of the Seas http://oasisoftheseasallureoftheseas.com/ Thank you!0 -
Title Keyword Question
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc. Could my title be Apples - Granny Smith, McIntosh, Jonathan and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
On-Page Optimization | | crlana0