Case study re-directing one site into another?
-
Hi there,
We have access to a third party site that has high domain authority and we want to know if anyone has a case study demonstrating what happens when you 301-redirect a high DA site to another high DA site. In particular, we are wondering what kind of lift the site saw from the additional link equity?
-
Unfortunately most of the largest examples are not shared publicly. You could go looking for external data (e.g. SEMrush / searchmetrics / similarweb) around the time of big / well-known mergers. There have been a few over the years - but I don't know off-hand what historical data there is available. The biggest I remember being interested in was when Adobe bought Macromedia back in the day (but there won't be historical data going back that far, and anyway everything has changed since then).
Aside from "outside looking in" approaches, the biggest public case study I could find is this one.
Hope something there helps.
-
This is not something I have dealt with directly but try these posts https://moz.com/blog/301-redirection-rules-for-seo
https://moz.com/blog/arent-301s-302s-canonicals-all-basically-the-same-whiteboard-friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving Content From One Site To Another
Generally speaking if I am just moving a couple of articles from one site to another I need to 301 redirect those old URL's to the new ones right? And even if a webpage doesn't have any links pointing to it, it is best practice to employ 301 redirects correct? After a while, after Google etc. has crawled the new location of the content you can then delete the old URL, is that right? And if other sites are linking to the old location they should be notified of the new location but even if a page has links pointing to it, is it best practice to delete that page after Google has crawled the new and you've notified the webmaster? I've think I've got this right, I just want some clarification on this issue. Thanks.
Technical SEO | | ThridHour0 -
Moving most (not all) content to another domain
Hi there, My company website has 3 main sections, two of those sections (each containing approx. 50 pages) will be moving to a separate website. The new website will also be owned by the same company. The new domain does not yet exist. I read this guide http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains , its very good, however it refers to moving the whole domain to a new URL. Are there any specific differences to consider in my situation for a partial move? Many thanks in advance! Nigel
Technical SEO | | Richard5550 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Can You 301 Unwanted Links to Another Site?
I am trying to clean up my link profile, and have noticed that a I have a lot of crappy inbound links linking to some of my old pages. And those old pages have since been 301'ed to current pages. My question is, is it worth trying to 301 those old pages, and thus those crappy links, to another website? Would this do anything to clean up my link profile?
Technical SEO | | red6marketing0 -
When Is It Good To Redirect Pages on Your Site to Another Page?
Suppose you have a page on your site that discusses a topic that is similar to another page but targets a different keyword phrase. The page has medium quality content, no inbound links, and the attracts little traffic. Should you 301 redirect the page to a stronger page?
Technical SEO | | ProjectLabs1 -
Ranking in more than one country
Hi, I have a website http://goo.gl/IrJz4 and currently it was ranking well in Google US serps. And now i want to rank well it india too. Does doing more links will bring the results or do i need to do any on page seo ? Please advice me.
Technical SEO | | Dexx220 -
Seo on a dk site
hi my client has asked if we can seo their dk site , my question is does all link building and article submission have to be in danish
Technical SEO | | Westernoriental0 -
If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content? My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture. Any thoughts?
Technical SEO | | pbrothers240