Problems with my bounce rate for my site
-
Hi on my site Weight Loss Hypnotherapy site i have a bonce rate off 55.1 where up to now 60 people have stayed on the site for less than one sec and i would like to know how to combat this and how to keep people on the site for longer.
I have tried playing around with the content but i am thinking about adding images to make the page look better but would like the advice from others.
many thanks for your help.
-
First thing first, where do you get that number from? is it from alexa ? or google analytics ? or any other sources?
In my opinion if you had a bounce rate that high showed up on google analytics, than you really need to made a further research where this bouncing visitors are coming from
Other than that, i would suggest you to improve your overall site design , some of the reason is explained here ( http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday ), a site that looked good potentially attract customer and encourage them to stay a while and surf deeper .. (unless of course if your website is nike.com , where the brand trust can easily overshadow the lack of good site design)
-
Hi Diane
You might want to try some segmenting in analytics to see where the bounce rate is coming from. Is it 60% across the board? Or can you find places where it is higher/lower than the average by more than 10%?
Some places to start looking for differences would be:
Organic vs direct vs reffering?
New vs return visits?
All keywords or just particular ones?
Then that way, you can determine if your getting poor quality traffic (ie people coming to your site looking for something other than what your site offers).
If the wrong people are finding your site, with the wrong intent, this could skew results.
Also, very important - remember a "bounce" doesn't tell you how long they were on the page. They could land on the page, stay for 5 minutes and even call the phone number, and then leave the page, and this is all still a bounce. And this particular page seems to give all the information about the topic without necessarily having to navigate around much.
Are you measuring conversions some how on the other end?
-Dan
-
Hi Diane,
This page/site has a high level of links to content ratio (especially footer). Images themselves I don't think will do a lot for your bounce rate. Also it doesn't appear to have a very clear value proposition for users on what you are offering. For lack of a better term it looks like spam. When I looked at results for weight loss hypnotherapy they all seem to look this way too.
If it were me, and I did have a real service, I would probably look at some other industry category type services like massage therapy, or acupuncture, the quality of the presentation looks a lot better and a lot less spammy.
So maybe by cleaning up all the excess linkage, and cleaning up the presentation layer you might get a lot of bounce rate improvement?
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
Deceptive site warning from Google: Java script and meta descriptions deployed.
Hi all, We received a deceptive site warning from Google recently. Seems like there is a deceptive content on some pages of the website. Some pages are removed from Google index. Meta descriptions have been deployed on the site few days ago. There is also java script on the website which we use for tracking visitors like GA. I wonder what's the reason for this alert? We believe its due to the Java script. Do you think meta descriptions will harm this bad? Any ideas? Thanks
Search Behavior | | vtmoz0 -
How can I reduce my high bounce rate?
I've recently upgraded to a WP site but i have a very high bounce rate. It is typically 75-80% and recently I saw a 95% bounce rate. I found part of the issue was I neglected to change the urls for my adwords acct but I did that weeks ago and its still very high. Last week, for 1 day only i had 18% but it shot back up when I made some code changes that didn't pan out as expected. The site is an online store and is www.cheaptubes.com I really need to fix it. my business is severely hurting. Any and all ideas are appreciated.
Search Behavior | | cheaptubes0 -
Time Spend on Site from Smartphone vs Desktop
On a website with a well optimized website for smartphones, how long time should one expect the average user spends on the website - from their smartphone - as a % of the time users spends from a desktop.
Search Behavior | | khi5
Example: if average user spends 10min on the site from a desktop, is 5min (50% of..) a decent number to expect? If anyone has any done any studies or have data on this, would be appreciated. thank you0 -
When Googling site:mydomain.com what does listing order tell us?
To find all the pages on my site that are indexed by Google I can search using site:mydomain.com and it gives pages of results. But what does the order of results relate to? Is it page rank or strength? My list of pages doesn't appear to be in order of strength. And it's definitely not by age or alphabetical...
Search Behavior | | GregB1230 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
Drastic Fluctuation in Site Rankings
All, Hope you are having a good day! Recently I had a strange issue with one of my site and I am not sure what might have caused it. I am sure this would be a good place to discuss about it and get some feedback from the elite people in the industry. Here is the problem. Last weekend (On sunday noon) my site which was ranking on Page 1 suddenly dropped its ranking for its main keywords to nowhere, I was panicked to see what was happening and by the end of the day it was slowly coming back and by next morning everything was back. Again on Wednesday noon, the same thing happened. However, this time it din't come up by the next morning. Making it worse, all of my keyword rankings went down from good spots to no where and there was a point when I could no longer see my site. I was worried something might have happened this time and was not sure what could the reason be. On Friday afternoon all the ranking came up better than the previous (which is a very good news for me). At the moment, my site is doing very well and I am really happy about it. I did realize that Google was updating their Algorithm, but this behavior is the strangest I have seen over years. Can someone enlighten me on this peculiar behavior. Is there something wrong with my site or is it a common thing that I have never noticed? I have never done anything blackhat for the site. To be honest, all I have done is some low level link building on the site and the site had some advantage of a re-direct from one my previous site which was doing very well in search engines (I changed it to take advantage of the new domain I had). Your opinions/suggestions are a appreciated.
Search Behavior | | frostmill0