Cornerstone Content?
-
Yoast keeps pestering me about Cornerstone Content.
Is it really a ranking factor?
Ryan
-
Ryan,
Think of it as a pyramid where the best content is at the very top and all the supporting content is linking upward to the one page the one page you will want Google to rank you best on. Google will really only give you in most cases. So when you write several articles targeting the same keyword phrase. You will want the cornerstone article as the one Google will find the most attractive because all the other articles link to it.
Example Corner Stone: 51 Tips On How to Build a Great SEO Plan
A. How to Build a Great Header
B. How to Build a Great Footer
C. What is a Good UI/UX
Supporting topics like a A, B, and C you could link to the "51 Tips On How to Build a Great SEO Plan" telling Google this is more important to take into consideration then the A, B, and C. articles.
To help even further see: https://yoast.com/what-is-cornerstone-content/
-
Ryan,
Have you purchased or read any of the Yoast SEO guides. This idea of cornerstone content is a major player in those guides. Yoast has made it easy to incorporate this concept into your SEO strategy for WordPress websites. It requires some preplanning of content and site hierarchy. Basically you develop a cornerstone piece of content and devise content around that cornerstone allowing your content to branch and rank for many different search terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is exact keyword match in content for SEO in 2018?
Is it necessary to have the exact keyword which you are trying to rank for within the first sentence of the content on your web page? For example if we are selling men's shoes, is it ok to have have the meta title and h1 on page say men's shoes and just talk about shoes within the first sentence of the content on the page. Is it obvious to search engines that this page is selling men's shoes even if you don't have the word men's shoes in that first sentence or is it necessary to have the exact keywords which you are trying to rank for written there?
Content Development | | whiteonlySEO0 -
Add a Search box (content hub) for my website?
Hello We would like to introduce a search area in our website, to help our users to find all information regarding a specific topic (landing pages, infographics, blogs, videos, etc...). Before we decide to build everything internally, we were wondering if there is any widget or plugging to make this in a smooth way and that works fine. I have also seen that Google offers a custom search option to make this happens. I would really appreciate advice about what to do regarding this topic: Is there any company that offers a really good solution for this? Is worth to use Google custom search option? Or the best option is build it internally? PS: I have seen that there are many plugins for wordpress, but our site is not a wordpress blog. Just to clarify. Many thanks for your help 🙂
Content Development | | AutoEurope0 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
What are the effects of posting on a blog site using copied content from your site if you source the site on the blog site?
I have noticed that some of my pages from my site are posted to different blog sites and directory submissions they are word for word what is on my site but at the bottom of the page it does list my site as the source and there are links in the text back to my site. Is this going to negatively effect my rankings or is it ok since my site is sourced in the article?
Content Development | | steve2150 -
Is it possible to aggregate news content?
Currently all of our content is produced internally, but I would like to expirement with aggregating 50% of our content from external publishers. The content wouldn't be full articles, but instead the excepts with a link back to the source. Is there a way to aggregate content without being penalized? We are using wordpress.
Content Development | | ejovi0 -
2 URLs pointing to exactly the same content
Hi guys As far as I know if you have 2 websites with exactly the same (100%) content with 2 URLs which are not pointing to any other URL should attract penalisation from google, right? well, there is such a case and it was online for long time but the bad guys are in top of organic search and it does not seem to bother google at all! I don't want to list them here; it is extremely annoying and frustrating as I worked hard to get in higher search but seeing this thing is extremely frustrating! any advice on this? thanks
Content Development | | photoion0 -
How does one write different pages of their website that are very similar in nature with using too much duplicate content?
We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it. Thanks
Content Development | | JayTurner0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0