SEO for Facebook's search bar?
-
Hey everyone!
Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses.
How do these get ranked above each other?
-
My pleasure Taylor If you don't mind tapping that "Good Answer" button, it would be greatly appreciated! Cheers
-
This is a great response! Thank you!
-
Hey Taylor!
From what I know the best way to ensure your page shows up at the top when searched in Facebook is as follows:
-
Make sure your Brand name and FB URL match
-
Confirm you have the proper category set for your Page
-
Have a completed profile with thorough details about your business. *The About section plays a key role in FB search queries
-
Content, Content, Content (create and share high quality content with your audience)
-
Engage and interact with your audience
I know these sound basic but sometimes as marketers we get so wrapped up in everything else that we overlook them and end up scratching our heads...
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
Brand Name Cratering - possible N-SEO or Black Hat Attacks
Hello to the Moz Community, Let me start by saying, we are not an SEO company. We are the in-house agency for our parent corp, and the 7 companies in their portfolio. We manage their PPC and other digital items. None of the companies use an SEO company. Their "SEO strategy" is to not have one. They internally post on their own Social Media account, their own Blog, and send out their own Press Releases (which we help write the copy sometimes). One of the accounts encountered a very bizarre, and serious ranking problem around Dec 25th-30th. In the past when you Googled the company's brand name you would get 5-6 pages of internal content show up at the very Top of the results. Pages like Home Page, Blog Home, Contact Us, About Us, Client Reviews Page, etc. (core pages). There were then several other non core pages that would show up in the Top 20 results (my recollection is they controlled about 12-14 of the Top 20 results for the brand name). Unfortunately, around Dec. 25th this all cratered. And the only internal page that would display when you Googled the brand name was the Home Page (totally gone; even checking 100 rankings deep). So the question we have spend weeks trying to figure out is, what in the heck happened? We got together with the company to find out any and all possible changes or things could of happened since the first of December, which could have contributed to this cratering. Here is what we found: #1 The company made an acquisition of a smaller competitor in 2014. Around Dec. 10th they sent out a great press release announcing the acquisition. Since the press release was involving someone in the TV/radio advertising agency industry it was very popular (the best release they ever put out). The release was picked up by over 100 high page rank local TV stations, all across the U.S. (along with the normal companies that pick up online releases). The headline of the release was "Brand Name Reviews Assets of TV Ad Agency Competitor." Most of the stations that picked it up placed "Do not follow" links, but it was still an amazingly successful release. #2 Around Dec. 15th this 8 year old company received their first negative "client review." The review was not from a real client though, it was posted on Rip-Off report by a fake client, the Internet Mafia (reputation management co.) or a former employee/contractor. The posting was deliberately optimized. The URL and the Title Tag contained all sort of words like "Reviews" "Complaints" the "Domain Name," and the Company Brand Name (whoever did it, knew what they were doing). #3 Towards the end of December and into January the company received 6-8 bizarre root domain links. The links show to of come from domains that were just registered in November/December. Yet the domain name was already voluntarily forfeited by the beginning of January. Google Webmaster Tools is still showing the links, but when you go to the domain "all it shows is "cannot be found." WHOIS has screenshots of all of them though. Here is one: http://www.domaintools.com/research/screenshot-history/lizardeyephoto.com/ The domains themselves had nothing to do with the type of business this client account operates in, but the information after the / contained partial pieces of the company brand name. Here is an example: http://www.martygraveyard.com/buying-inexpensive-vehicles-at-on-line-community-automobile-auctions/ I personally don't think 6-8 new root domains could crater a website with 290 root domains (and 1500 links), but maybe those domains/sites are somehow "cloaked;" and they are actually showing bad information to the bots/spiders, but us humans can't see it? I honestly am not educated enough on the subject to know... #4 In mid January, three of the brand name pages returned: Home Page, About Us, Blog Home. However, the other pages are nowhere to be found. The companies Contact Us page, Client Reviews page (which used to rank 2nd), and all of the other Top 20 pages are totally gone. They are still indexed if you do a "site:brandname.com" search, but they won't show up when you Google the brand name. #5 Search results are almost identical with Bing and Google. So, here is the million dollar question: was our client's Brand Name deliberately attacked via an N-SEO Black Hat attack, in an effort to get it their internal pages to drop out of the rankings? Or did Google and Bing incorrectly issue some sort of partial penalty on certain pages due to the amazing success (and them believing it was some sort of link buying scheme) of the Press Release that was sent out at the beginning of December? If you read to the bottom of this, I am grateful for you doing so. Thanks in advance for anyone who tries to help us and our in-house client. Jake
Branding | | SBIM-Jake0 -
External 'Source' link in PPC Ad copy
Afternoon Mozzers, Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company. Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks. If anyone has any further info or insights on this feature it would be appreciated. PqsOoUy.png
Branding | | Sarbs0 -
What is the best set-up on Facebook if you have a spanish speaking and english speaking audience?
Hunting around I don't see a simple answer as to the best way to treat a customer base that speaks 2 different languages. The ultimate goal is to build the most efficient, easy to manage solution where segmentation is minimal, ie: we don't have to add 2 lists of friends, if possible. There are a couple of options, 2 company pages (1 english, 1 spanish) 1 company page (english) + community page (spanish) - community pages look like the company can loose ownership however. 1 company page + group What is the best way to do this?
Branding | | landon_harlan0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
Advanced Twitter Searching - Is this possible?
Hi Is it possible within Twitter or Hootsuite to locate users who for example have announced they have recently become engaged or mention Valentines within a certain geographic area such as London that I could use to target them with tweets which would be of interest to them
Branding | | ocelot0 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
Microformats/ Snippets and local SEO
Hello, In several post and also in the webinar "all about google places" it is recomended to use Microformats to format the things like "Business Name", Adress, Phone , etc Apart from using ths microformats on the product/corporate page footer and contact form, would you recomend to also use microformats on blog and 3rd party website when mentioning the corporate contact details in order to increase the citation value ?
Branding | | stereo690