Less than 7% bounce rate
-
I've just taken on a new client and on first look at their Google Analytics they are getting a bounce rate between 7% and 0%. Frankly I'm amazed if this is correct as between 1 April 2017 and 21 June 2017 they've driven 6403 session to the site from a range of referrers as well as AdWords (which has a 0% bounce rate), so traffic is pretty good.
I've never seen such a low bounce rate which is making me suspicious, what can I do to check it's all recording properly? Any other ideas or have I found a near perfect site in terms of bounce?
The url is http://knuma.co.uk/
-
Are there other reasons for nearly non-existent bounce rate? For example, www.hrqinc.com has only one Analytics code and it's been at less than 1% bounce since inception. thousands of visits each month. It's a WP site. Thanks in advance!
-
Hi David,
Thanks for coming back so quickly. I thought it was suspicious! I'll go into the site and try and sort that out today. Thanks for your help.
Cheers
Richard
-
Thanks EGOL! That means a lot coming from someone like you!
-
David Butler. I've been reading a lot of your answers recently. I think you are a wise man who gives some of the best answers in Q&A. Nice work!
-
Hi Richard,
Alarm bells go off when bounce rate is that low and it's usually because there is more than one GA tracking code on on your pages.
Looking at the source code on your homepage, I can see that there are 3 tracking codes on the page! You will need to remove two of these so you are left with only one tracking code on each page if your site. You will then get more accurate data.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% Bounces for Many Pages
Hello Guys, Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% etc for Many Pages. Can anyone let me know what is the issue? Thanks!
Reporting & Analytics | | dsouzac0 -
Bounce Rate: what is it EXACTLY?
Hi everyone: we all know the term 'Bounce Rate'. I'd like to think i have a good idea of what BR is....but some things are not really clear to me. Time to call in the experts. Question #1: What EXACTLY will stop Google from considering the visit as a bounce? As discussed not too long ago in this topic https://moz.com/community/q/will-this-fix-my-bounce-rate
Reporting & Analytics | | BasKierkels
Ruben wrote: "..what it basically means is that someone clicks on your SERP, and then clicks back to google? But, it doesn't matter if they spent 10 minutes on your page or 10 seconds" Jessica Conflitti wrote a reply in which she basically said that it might be a good idea to have visitors click to a different page OR a PDF-file. That's where my confusion has been for some time now: Clicking on a PDF-document, an image in the page that opens with Fancybox, a link to a different domain? Or can it only be a different URL on the same domain? The way i would expect it to be:
Pages contain the GA-tracking code. So am i right by thinking that Google needs to have the same GA-tracking code to be loaded twice? Because only at that point will they have two datapoints. And only then will they be able to tell that the visitor hasn't left. By clicking a PDF-document - as described by Jessica - you wouldn't load the GA-code twice. So I would expect that clicking a PDF does not make a difference for the BR. Don't get me wrong: i like the article but it is this detail that throws me off. IF Google can read or capture these clicks, what other elements can be used to reduce bounce rate? Clicking on a YouTube-video embedded in the page? I'm asking this because i want to get this right. Question #2: how much weight does BR have on Time on Page, Engagement, etc? We know Google is taking a lot of things into consideration when calculating the value of a URL or domain. So how much should we care for BR if we know the Time on Page is good and a large percentage of people are frequently returning? How about your experiences or knowledge on that? Really looking forward to your replies and help on clearing this topic for me. And perhaps some other readers as well! Bas0 -
How to measure Bounce Rate via Timeout
Hi, I want to change the way Google Analytics measures my bounce rate: after 20 seconds timeout instead of next page criteria. I know that I may do it adding some content like: setTimeout(“_gaq.push([‘_trackEvent’, ‘NoBounce’, ’20 seconds’])”,20000); But I wonder if there is some way to do it via Google Analytics configuration. Thanks in advance,
Reporting & Analytics | | Webicultors0 -
How is a Bounce defined for mobile devices?
Hi, does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices? If you are on safari mobile and click on the homebutton, is that a bounce?
Reporting & Analytics | | ennovators
If you are surfing and you get a message alert on the top and you change application, is that a bounce? Any ideas are much appreciated. Thanks1 -
Improving Search Click through Rate
We are having a problem on our website with click through rates. We are getting between 100-150k impressions through search but we are only getting between 500-1000 clicks to the site. What strategies have you used in the past to help improve your click through rates? Thanks!
Reporting & Analytics | | pdangermond2 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
How Google measure website bounce rate ?
Bounce rate is a SEO signal, but how Google measures it ? There is any explanation about this ? Does Google uses Analytics ? Maybe time between 2 clics in search results ? Thanks
Reporting & Analytics | | Max840 -
Goal Conversion Rate increase AND Abandonment Increase
I wonder if someone can help me understand some data I'm seeing in Google Analytics. SetUp Goal with 3 step Funnel Date Comparison is 1st-8th September & 1st-8th June The Data (pics attached) Looking at the Goal Conversion Rate I can see: September - 11.58% vs June - 10.42% an increase which Google shows as (+11.18%) For same time period Abandonment Rate is showing September - 71.3% vs June - 61.5% - an increase which Google shows as (+16.5%) The Questions How can I bee seeing both an increase in conversion rate AND and increase in Abandonment rate on the funnel? And why doesnt "(Conversion Rate + Abandonment Rate) = 100%" ? Many thanks for any help! yqwFP.png cj5dn.png
Reporting & Analytics | | TobiasM0