Less than 7% bounce rate

[Marketing_Optimist]

I've just taken on a new client and on first look at their Google Analytics they are getting a bounce rate between 7% and 0%. Frankly I'm amazed if this is correct as between 1 April 2017 and 21 June 2017 they've driven 6403 session to the site from a range of referrers as well as AdWords (which has a 0% bounce rate), so traffic is pretty good.

I've never seen such a low bounce rate which is making me suspicious, what can I do to check it's all recording properly? Any other ideas or have I found a near perfect site in terms of bounce?

The url is http://knuma.co.uk/

[LandrumHR]

Are there other reasons for nearly non-existent bounce rate? For example, www.hrqinc.com has only one Analytics code and it's been at less than 1% bounce since inception. thousands of visits each month. It's a WP site. Thanks in advance!

[Marketing_Optimist]

Hi David,

Thanks for coming back so quickly. I thought it was suspicious! I'll go into the site and try and sort that out today. Thanks for your help.

Cheers

Richard

[davebuts]

Thanks EGOL! That means a lot coming from someone like you!

[EGOL]

David Butler.   I've been reading a lot of your answers  recently.  I think you are a wise man who gives some of the best answers in  Q&A.  Nice work!

[davebuts]

Hi Richard,

Alarm bells go off when bounce rate is that low and it's usually because there is more than one GA tracking code on on your pages.

Looking at the source code on your homepage, I can see that there are 3 tracking codes on the page! You will need to remove two of these so you are left with only one tracking code on each page if your site. You will then get more accurate data.

Cheers,

David