Multiple Sites for an Attorney Practicing Different Areas of Law

[lawfather]

Hello,

I'm trying to make sure I give a potential client the correct advice. This person is an attorney whose current site ranks well. The site deals solely with his traffic ticket defense practice. He's considering building a new site to highlight his personal injury practice but is unsure whether to build an altogether new site or redesign his current site in such a way that it includes his personal injury practice along side his traffic ticket defense practice.

Obviously he doesn't want to lose his current rankings, but my concern is that he'll actually dilute his rankings somewhat with the multiple sites. Both practices have pretty different sets of keywords they would need to rank for, with pretty different difficulty levels.

Any advice?

Thanks.

[lawfather]

Thanks!

[lawfather]

Thank you!

[EGOL]

To me, it makes complete SEO sense to combine multiple practice areas into a single site.  The larger site will probably become stronger over time than a small single-practice site.   And, clients who receive good service with their traffic tickets might recommend him to their friends who have DUI problems.

The only problem that you might have is client acceptance... if he is trying to help DUI clients get their charges dropped then personal injury clients might be highly offended.