Best site structure for us?

[andy.bigbangthemes]

Hey guys,

I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context:

1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex).

2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc.

My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right?

Thanks!!!

[BlueprintMarketing]

I am talking about the subfolder and anything past the forward /

[BlueprintMarketing]

Hi Andy,

No worries man sorry not trying to be confusing.

Well, I'm assuming you already have the main domain?

if I already have a site architecture which looks like a pyramid including my top keywords as my navigation then I move down through categories trying not to go deeper than three clicks from the homepage.

Like: http://i.imgur.com/Kew1e64.png

So let's say your domain name is example.com I want to create a landing page for dishwashers specifically ones made by Miele

I would create the URL example.com/dishwashers/miele

https://www.distilled.net/blog/seo/why-you-should-map-out-your-sites-information-architecture/

WordPress:

https://yoast.com/site-structure-the-ultimate-guide/

https://www.slideshare.net/dohertyjf/id2013-optimizing-your-websites-architecture-for-seo

https://builtvisible.com/solving-site-architecture-issues/

See: http://i.imgur.com/EA8gfEe.gif

I hope this makes sense if you have any questions please feel free to ask if you already have the architecture in place keep it in place if you do not map it like the photographs.

Hope this helps,

Tom

Ni9JxlQ.gif Kew1e64.png

[andy.bigbangthemes]

Hey Thomas,

Sorry - not sure I'm getting it? Kw friendly would be the case for all landing page names. so...sub-folder, or main domain?

Thanks!

[BlueprintMarketing]

Thank you for clarifying.

Believe if you have a site  with parent pages you can benefit from a popular subfolder

but I would go with the most relevant to the keywords.

So to  answer your  question each with specific keywords

All the best,

Thomas

[andy.bigbangthemes]

Thomas, thank you for the answer. Much appreciated. However I feel that I may not have accentuated the essence of my question too well.

Let's address it in a very brief way.

Is there any benefit from having all landing pages for wordpress themes we build under the same category, eg domain.com/wordpress-themes vs having them each be in a sub-folder for that specific theme, eg http://bigbangthemes.net/TicketLab_WP/wordpress-ticket-system & http://bigbangthemes.net/Showoff_WP/landing-page/

My gut feeling is that right now the fact that we're building links for individual sub-folders means that we're basically starting from scratch with every new item, and that much more link juice & "trust rank" would flow if all would be under the same category within the main domain.

Thanks!

[BlueprintMarketing]

Can you send me the domain?

• http://www.wpbeginner.com/wp-themes/how-to-use-multiple-themes-for-pages-in-wordpress/
• http://www.bloggingwizard.com/top-wordpress-landing-page-plugins/
• https://unbounce.com/landing-page-articles/what-is-a-landing-page/
• a great theme goes a long way!
• https://kinsta.com/blog/wordpress-free-vs-paid-themes/

Do NOT use CAP's in URLs

"My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page"

Use Yoast or something like it to set the URL & optimized landing page title using WordPress I also love Unbounce if you need it another wise WordPress is fine.

"domain.com/wordpress-themes/ category/tax"

Only if you want to add the category you can do it without or with

• domain.com/keyword-page
• or
• domain.com/relavent-subfolder/key-word/

I would not URLs end in .php unless internal

• https://www.digitalocean.com/community/questions/nginx-remove-php-from-url
• https://wordpress.stackexchange.com/questions/81769/how-to-remove-the-index-php-in-the-url

If you want a good UX the URL below is worth a look at.

Hope this helps,

Tom