Does the more number of ranking pages improve the website ranking?

[vtmoz]

Hi all,

Let's say there is a website with 100 pages ad 95 pages are not ranking for any keywords; but the other 5 pages including homepage are ranking for some keywords. In this scenario, the 95% non-ranking pages does impact the other 5% pages rankings? Or every page holds their credibility in ranking irrespective of other pages in website?

Thanks

[Katarina-Borovska]

Hi there,

Yes, the overall website situation impacts particular pages. Shortly:

It's not only about how the particular page is optimised, it's also considered what it's surrounded by - i.e. other pages / rest of the website. So when you analyse your page, you should also analyse your website to see bounce rates, or time on site for example. If you want to improve pages, you should look at its complexity. I don't believe you can succeed long-term if you have 5% of over-optimised pages and 95% don't even rank. Google is becoming more and more clever. Try to optimise those 95% of pages (or at least some of them), get them some backlinks and you'll see DA growing and it should have positive impact on PA of your focus pages.

I hope this helps. Good luck!

Katarina

[PatrickDelehanty]

Hi there

Ultimately, if you're creating great content on your website and are collecting great links to the internal pages of your website, then the entire domain will be performing better overall, increasing domain authority. What you're describing here sounds like you have a few relatively optimized pages that are standing well on their own. I would not say that the other 95 pages are providing much value to the other 5.

What I would do is take a good look at your website (and do it regularly), focusing on structuring your website and optimizing your pages in a way that makes sense for the users and from a crawlability standpoint. From there, I'd begin focusing on developing strong content that's relevant to those users you are trying to target and distribute that content in a way that garners quality backlinks that point back to your website. Doing this will help not only the page, but the entire domain.

All of the resources I have provided should help! Good luck!
Patrick