Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?
-
Ok, So this really p*#%d me off the other day.
I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words.
Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent.
However, we're still getting clicks from searches like this one: **'binding services n worcestr' **
Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search?
Is this something we just have to accept having KW's on broad match mod/ phrase match?
-
Thanks. At least it's good to know that there no full proof way of avoiding this.
I think you're right about starting with exact match and expanding outward in this case.
It's a pity because we have some other campaigns that do well from broad match, capturing a plethora of variations on similar KW queries. They vary rarely triggering wasted clicks.
Many thanks to you both. I appreciate the response.
-
Hi Issac,
If you are using broad match keyword then your search terms include misspellings, synonyms, related searches, and other relevant variations.
In case of negative keyword you have to add misspelled as negative keyword otherwise ads will triggers for misspelled search query.
Thanks
-
I haven't been able to completely avoid this, and have not been able to find an exact answer to this question. However, I have been able to reduce the amount of non-relevant keywords from appearing. Here are some suggestions:
- Decrease the number of broad keywords used in your campaign.
- Use more phrase match and exact keywords.
- Monitor your campaign and do at least two weekly reviews and go through search terms and continue to mark more negative keywords.
Finally, I highly recommend that you start with only exact matches and then expand to phrase and broad as you identify your best keyword fits from viewing search terms.
I Hope this is helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there way to have several AdWords Ad for the same keyphrase?
Hi guys. Can I have 2-3-4 ads come up for the same keyphrase? The situation is: I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match. Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name? P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
Paid Search Marketing | | DmitriiK0 -
How do I print off Google Adwords Certification certificate through Google Partners?
Hey everyone, How do I print off Google Adwords Certification certificate through Google Partners?
Paid Search Marketing | | jhinchcliffe1 -
World Localities in AdWords?
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
Paid Search Marketing | | howlusa0 -
Bought domains to some of my best keywords. What should I do?
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well. The problem is that these keyword domains carry no authority (obviously because i just bought them). Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site. I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links.... Thanks in advance for your help!
Paid Search Marketing | | ckonicek0 -
Best blog for tips on Product Listing ads
I am looking for the best blogs on Product listing ads and paid Google adwords. Let me know what you guys have for these Thanks!
Paid Search Marketing | | Gordian0 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0 -
What's a good CTR for text ads in GMail?
I'm running text ads in Google's Display/Content network, and these ads are targeted only to display in GMail. I'm getting a rather low CTR, but this is to be expected? Then again, how low is too low? What's a good CTR for GMail ads?
Paid Search Marketing | | monetize-2660060 -
Running Adwords Campaigns to show Improvement in Organic Traffic
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month. I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic. 1. The Website was showing traffic for several highly competitive keywords 2. Most of the traffic 95% was driven to the home page with several groups of keywords 3. The website has just a few external links with anchor text not related to keywords sending traffic. Is anyone familiar with this type of practice? Thanks in advanced.
Paid Search Marketing | | SEOPractices0