UTM Links Showing Up as Separate Pages in Google Analytics

[rachelmeyer]

Hey everyone,

I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?

[Roman-Delcarmen]

Depends on how did you set it up your UTM links

Note that UTM parameters are case sensitive, which means if you use abc for your utm_campaign tags on some links and ABC for your utm_campaign tags on other links, they will show up as separate campaigns in your Google Analytics. Also note that UTM parameters will be shown in the browser’s address bar, so be sure you’re not using any tags that you would want to remain unseen.

This are the UTM parameters.

Campaign Source (utm_source) – Required parameter to identify the source of your traffic such as: search engine, newsletter, or other referral.
Campaign Medium (utm_medium) – Required parameter to identify the medium the link was used upon such as: email, CPC, or other method of sharing.
Campaign Term (utm_term) – Optional parameter suggested for paid search to identify keywords for your ad. You can skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature instead.
Campaign Content (utm_content) – Optional parameter for additional details for A/B testing and content-targeted ads.
Campaign Name (utm_campaign) – Required parameter to identify a specific product promotion or strategic campaign such as a spring sale or other promotion.

You can learn more about how to tag your links in Google Analytics Help.