Outreach - Guest Blogs & Articles
-
Hi
I know how old hat guest blogs are - but is all lost for high quality articles being placed on relevant sites?
I am trying to decide where to put my offsite SEO efforts - we have no outreach strategy at present.
Do I ignore articles altogether & focus on SEO/Social campaigns? Or try and do both?
It's only me internally, we are looking to outsource some of the work but not all.
Help!
Thanks!
-
We publish all of this content on our own site.
We don't syndicate, share, or guest post anything.
Instead we promote the library of information on every page of our website, link to it in the persistent navigation, guide customers to it when they write to us for information, feature it in a newsletter that we send every month, and let industry groups know that it is available for viewing on our website.
That's what we do. Our customers and site visitors then share it for us.
-
Not sure if you're asking EGOL, me, or both of us but yes, I do share this type of content on my own site. I also look for other venues and opportunities to get more eyeballs on my content. For example, you could search Q&A sites for people asking related questions and offer specific advice and include your post so long as it's helpful.
Not surprisingly, Moz has some additional suggestions on ways you can promote your content.
https://moz.com/beginners-guide-to-content-marketing/content-promotion
-
I hadn't thought of looking for outdated content so this is really helpful too!
-
Thank you! Always provide some great tips, do you use social media to share this content on your own site?
-
Hi
This is all very helpful thank you!
My goal the the moment is rankings. We are a generalist in terms of what we sell, everything you need for your business in one place.
But will be concentrating on 5 core areas. Our target audience is all businesses - which is a difficult one to define.
In regards to technical SEO, I can make recommendations but the development team are in France so I am not in control of everything & it is hard to get things done.
In terms of resource, not very much. No content team.
My concern is, if I spend a lot of time writing/researching quality content am I missing out other valuable tasks I need to be doing.
I also think, if we are producing all this great content - but have no social channels how will anyone see it? I know newsletters help, but I think we need more.
So to add to the content, I have the social aspect to think of as well.
I know it all needs to be done, I just want to make sure I'm covering everything somehow
Thanks!
-
You said "I am trying to decide where to put my offsite SEO efforts". That starts with having high-quality content. EGOL's suggestion is an excellent one.
I'd also consider investing in some high-quality video content to complement and enrich the written. It could potentially appeal to a wider or different audience.
In deciding where to focus your efforts first, in addition to EGOL's screening suggestions above, I'd do some searching for things like "How to choose an office chair", "How to prevent light weight Dolly accidents" and look for venues with no or outdated content you could offer to help out by having them link to your own.
-
Thank you, Roman.
This is a way to build your content, grow a tribe, and sell from a newsletter, all at the same time.
We are building a website using this method.
-
Very good answer, when I see answer like yours I realize how much I have to learn.
-
I would pick a couple product categories that....
-
you will be selling long term
-
you are able to write about from deep experience
-
you receive numerous customer questions
-
your customers have lots of repeat orders for consumables and accessories
Then I would start writing detailed product guides and publish them on my own website. Make this a library of information about those products. How to select, how to use, how to repair, interesting things that people do with them. Make this the best guide to these products on the web.
Start with a single product category and offer a newsletter. Then, when you add a couple of pages to your guide, send them to these people. Focus on information about the consumables and accessories. Announce new products and show how you use them.
-
-
Hi Becky,
As always, the answer may depend on your situation. For example:
What are you trying to achieve?
- Rankings?
- Traffic?
- Leads?
- Awareness?
What is your target audience?
- B2B? B2C?
- Local? Regional? International?
What resources are available to you?
- Content team?
In my experience, guest blogs and outreach articles committed to relevant sites are still effective for generating interest and communication in a B2B atmosphere. They may not translate directly to leads, but they put you in a position to receive communications from a variety of contacts assuming you choose the right method, message and influencers.
As a general rule, the more condensed your target audience, both geographically and industry-wise, the more effective a content campaign will be. It works wonders if you can establish yourself as an authority.
On the flipside, that will require time and resources, so the question is whether or not you can afford this both cost-wise and time-wise. I would shy away from social media unless your business specializes in visual products/services. Technical SEO is always valuable to have (especially on-site) but beware of anything involving PBN's and linking strategies involving purchased links (obviously).
To answer your question directly:
- Get your site in good working order to receive visitors/leads
- Find influencers in your market and see whether they offer options for guest posting
- Look for relevant communities - if you can produce high-quality content, then give it a shot! It might take a couple of months but it's a good investment.
- Look into linking opportunities while pursuing #'s 1)-3) above. If you can't get direct traffic and leads out of the deal, perhaps you can gain on the technical SEO side!
- Technical SEO is a faster solution than content marketing, but will not get you far on its own. Content marketing will take some time, but it has enormous benefits if you do it right. The balance is key, but I would absolutely not sacrifice the production of content and value in order to gain links.
Hope this helps! If you need clarification or a follow up (or just want to talk shop) feel free to reach out!
Best of luck,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we add a weekly updated website blog (annotated re-postings) that mirrors our LinkedIn updates?.
We currently add original content to our website every couple of months in the form of long form articles we have guest authored for other reputable sites. We also maintain a LinkedIn company site with weekly updates in the form of annotated newsworthy re-postings. We are thinking of duplicating our LinkedIn update feed on our website as a blog in order to build more traffic and improve SEO. Hopefully the additional frequency of site updates will also help. Again, this additional content will be largely re purposed, with the exception of our value-added annotations. Good idea? Waste of time? Suggested tweaks? Should we link back to the original content source, no-follow, or no link?
Social Media | | Lysarden0 -
Duplicate Content issue: Amazon book review & company blog
Can my site be penalized for including a book review verbatim in my blog that I also post on Amazon? What are the steps I need to take? I have written a book review that I want to post on Amazon. I am also planning to create a blog post and include the exact text of the review within the post which I will then also promote on my social channels. What do I need to watch out for in terms of duplicate content? Is there a sequence I should follow? We have the rel=canonical tag on our site which is WordPress.
Social Media | | gfiedel0 -
Lost social share count after migrating blog
Hi, Yesterday I migrated our blog to a new domain. It seems it went smoothly and all 301 redirects were implemented and are working properly, however, the social share count was lost across all posts and has returned to zero. Is there any easy way I can recover our social share counts across the board? I am using the **1-click Retweet/Share/Like **plugin for Wordpress. Any help on this would be much appreciated. Thank you, from Russell in South Africa.
Social Media | | Shamima0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0 -
Infographic Outreach
Hi Mozzers, I'm in the process of finalising a design for an infographic to be hosted on the blog section of our travel website. The topic of the infographic is Olympics based - 150 days to go! - so it should appeal to a fairly broad audience. Aside from targetting some of the official and non-official Olympic sites that might want to link to us or Retweet us I'm trying to think of some ideas that will give our infographic some legs. I do plan to target sites that have previously posted infographics on the same subject as they're more likely to host one again. Watching Tom Critchlow's Outreach for Linkbuilding is giving me some ideas but I still feel I'm missing something considerable that could really benefit. Any outreach ideas I've completely missed? Thanks!
Social Media | | panini0 -
Ways to get the most out of your content/blog posts?
I've been working on posting more content on my blog and now I need a workflow to help me get more exposure on my posts. Currently this is what I'm doing: 1- Write Post 2- Add it to my favorites in Stumbled Upon 3- Post it to Facebook 4- Pin it in Pinterest I would love some more ideas. My goal at this point is to gain greater web exposure. I would love to be they type of blog others actively follow.
Social Media | | continuumphoto0 -
Best practices to add Facebook comments to wordpress blog?
Our website (noahsdad.com) has a very large and active Facebook group (http://facebook.com/noahsdadcom). Often there are more comments on the Facebook posting of a link, than on the blog post itself. I try to get people go and leave comments on the blog, but they don't get it. So I'd like to try to find a way to get Facebook comments to transfer to our site. I"m not sure the best way to do this....either via a plug in, or via these instructions https://developers.facebook.com/attachment/Comments_Best_Practices_FINAL.pdf/ I'd just like to get it going..and not mess up the comment's I have now. (Also not everyone has Facebook, so I'd like them to still be able to comment the 'old' way (name/email). Hoping someone can help point me in the right direction with this. Thanks.
Social Media | | NoahsDad0 -
MyBlogGuest+Wordpress+Onlywire = viable semi automatic blogging?
Do you guys recommend I pursue this combination? I want a semi-automatic (spend a few minutes a day picking interesting blog articles) blog and to automate its promotion. Is there anything else I could be doing? Also this combination doesn't seem to post to facebook pages well. I'd like to also add buttons to like/tweet/ etc, right on the blog. What are some best practices for this?
Social Media | | ilyaelbert0