Outreach - Guest Blogs & Articles
-
Hi
I know how old hat guest blogs are - but is all lost for high quality articles being placed on relevant sites?
I am trying to decide where to put my offsite SEO efforts - we have no outreach strategy at present.
Do I ignore articles altogether & focus on SEO/Social campaigns? Or try and do both?
It's only me internally, we are looking to outsource some of the work but not all.
Help!
Thanks!
-
We publish all of this content on our own site.
We don't syndicate, share, or guest post anything.
Instead we promote the library of information on every page of our website, link to it in the persistent navigation, guide customers to it when they write to us for information, feature it in a newsletter that we send every month, and let industry groups know that it is available for viewing on our website.
That's what we do. Our customers and site visitors then share it for us.
-
Not sure if you're asking EGOL, me, or both of us but yes, I do share this type of content on my own site. I also look for other venues and opportunities to get more eyeballs on my content. For example, you could search Q&A sites for people asking related questions and offer specific advice and include your post so long as it's helpful.
Not surprisingly, Moz has some additional suggestions on ways you can promote your content.
https://moz.com/beginners-guide-to-content-marketing/content-promotion
-
I hadn't thought of looking for outdated content so this is really helpful too!
-
Thank you! Always provide some great tips, do you use social media to share this content on your own site?
-
Hi
This is all very helpful thank you!
My goal the the moment is rankings. We are a generalist in terms of what we sell, everything you need for your business in one place.
But will be concentrating on 5 core areas. Our target audience is all businesses - which is a difficult one to define.
In regards to technical SEO, I can make recommendations but the development team are in France so I am not in control of everything & it is hard to get things done.
In terms of resource, not very much. No content team.
My concern is, if I spend a lot of time writing/researching quality content am I missing out other valuable tasks I need to be doing.
I also think, if we are producing all this great content - but have no social channels how will anyone see it? I know newsletters help, but I think we need more.
So to add to the content, I have the social aspect to think of as well.
I know it all needs to be done, I just want to make sure I'm covering everything somehow
Thanks!
-
You said "I am trying to decide where to put my offsite SEO efforts". That starts with having high-quality content. EGOL's suggestion is an excellent one.
I'd also consider investing in some high-quality video content to complement and enrich the written. It could potentially appeal to a wider or different audience.
In deciding where to focus your efforts first, in addition to EGOL's screening suggestions above, I'd do some searching for things like "How to choose an office chair", "How to prevent light weight Dolly accidents" and look for venues with no or outdated content you could offer to help out by having them link to your own.
-
Thank you, Roman.
This is a way to build your content, grow a tribe, and sell from a newsletter, all at the same time.
We are building a website using this method.
-
Very good answer, when I see answer like yours I realize how much I have to learn.
-
I would pick a couple product categories that....
-
you will be selling long term
-
you are able to write about from deep experience
-
you receive numerous customer questions
-
your customers have lots of repeat orders for consumables and accessories
Then I would start writing detailed product guides and publish them on my own website. Make this a library of information about those products. How to select, how to use, how to repair, interesting things that people do with them. Make this the best guide to these products on the web.
Start with a single product category and offer a newsletter. Then, when you add a couple of pages to your guide, send them to these people. Focus on information about the consumables and accessories. Announce new products and show how you use them.
-
-
Hi Becky,
As always, the answer may depend on your situation. For example:
What are you trying to achieve?
- Rankings?
- Traffic?
- Leads?
- Awareness?
What is your target audience?
- B2B? B2C?
- Local? Regional? International?
What resources are available to you?
- Content team?
In my experience, guest blogs and outreach articles committed to relevant sites are still effective for generating interest and communication in a B2B atmosphere. They may not translate directly to leads, but they put you in a position to receive communications from a variety of contacts assuming you choose the right method, message and influencers.
As a general rule, the more condensed your target audience, both geographically and industry-wise, the more effective a content campaign will be. It works wonders if you can establish yourself as an authority.
On the flipside, that will require time and resources, so the question is whether or not you can afford this both cost-wise and time-wise. I would shy away from social media unless your business specializes in visual products/services. Technical SEO is always valuable to have (especially on-site) but beware of anything involving PBN's and linking strategies involving purchased links (obviously).
To answer your question directly:
- Get your site in good working order to receive visitors/leads
- Find influencers in your market and see whether they offer options for guest posting
- Look for relevant communities - if you can produce high-quality content, then give it a shot! It might take a couple of months but it's a good investment.
- Look into linking opportunities while pursuing #'s 1)-3) above. If you can't get direct traffic and leads out of the deal, perhaps you can gain on the technical SEO side!
- Technical SEO is a faster solution than content marketing, but will not get you far on its own. Content marketing will take some time, but it has enormous benefits if you do it right. The balance is key, but I would absolutely not sacrifice the production of content and value in order to gain links.
Hope this helps! If you need clarification or a follow up (or just want to talk shop) feel free to reach out!
Best of luck,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Facebook traffic hurt our SEO? Should we put our blog on the core domain or sub domain?
We are concerned that social traffic could hurt our SEO. What do you think... Our average time on site from organic search traffic is 7 minutes. Facebook traffic has an average time on site of 1 minute. Both traffic sources are going to different pages. If we generate 3 times as much traffic from Facebook as we do from google this will pull down our overall average time on site and engagement levels big time. Should we put our blog on the core domain or a subdomain? Right now we are holding back on promoting on facebook because we are concerned it could hurt our SEO, what do you think? Should we try to get as much traffic as possible from Facebook even though the engagement is much lower? Should we put our blog which is generating the low engagement traffic from facebook on the core domain or a subdomain?
Social Media | | rvshare0 -
Should I be worried about a duplicate content issues between LinkedIn and my blog posts?
I sometimes take my original LinkedIn post and repost it to my blog. Since Google indexes LinkedIn posts, is there any need to worry about duplicate content issues? Or will Google recognize the common author/ownership?
Social Media | | CQMarketing1 -
Duplicate Content issue: Amazon book review & company blog
Can my site be penalized for including a book review verbatim in my blog that I also post on Amazon? What are the steps I need to take? I have written a book review that I want to post on Amazon. I am also planning to create a blog post and include the exact text of the review within the post which I will then also promote on my social channels. What do I need to watch out for in terms of duplicate content? Is there a sequence I should follow? We have the rel=canonical tag on our site which is WordPress.
Social Media | | gfiedel0 -
Ghostwriting, blogging, and rel=author
Do you think it's unethical to use ghostwriting on a company's blog? Specifically, I mean hiring a writer to create content for the blog, and then publishing the content under, say, the CEO's name and using rel=author to tie it to the CEO's social identity. Does that undermine the whole idea of AuthorRank? Is it gaming the system?
Social Media | | CMC-SD0 -
Is it possible to see who have liked your blog post ?
I was wondering if you have a like button on the blog and people use it to like a post , is it possible to find out who all have liked the post ? ( there is a counter to show the number of people who have liked the post, but could not figure out who have actually clicked the like button )
Social Media | | avant_seomoz0 -
Increasding the number of Tweets & FB Shares
Just asking for advice / strategy on increasing the number of tweets & Facebook shares to a particular domain. We're seriously lacking in this department and I'm not exactly sure how to get started as we're a B2B services company. We're languishing on page 2 of Google where all the other stats look good enough for us to be in the top 5, tweets and FB shares are 1 and 1 respectively. Any advice gratefully received - we also have a small budget set aside for an expert to provide a ranking strategy if anyone's interested. Many thanks in advance, Tony.
Social Media | | posh_tiger0 -
I am looking for a reputable Q&A forum vendor. Any suggestions?
A vendor who has high domain authority; with a platform that is social media integrated, can provide a backup database, has advanced navigation options, is designed to be SEO savvy among other things... And basically anything that I can make look similar to the SEOmoz Forum!
Social Media | | gravityseo1