Keyword explorer

[seoanalytics]

Hello,

I was trying the keyword explore and got some questions :

I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one

"tuscany bike tours florence italy"

1. Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ?

Then I did the same search but this time with closely related keywords and the keyword explorer give me the word

"pasticceria" or "tirrenia" are being closely related to the keyword italy bike ...

1. How does the keyword explorer find those words because I don't see how those can be related...

If someone could explain that would be awesome.

Thank you,

[andy.bigbangthemes]

You're very welcome! Do feel free to reach out if you need any more help.

[seoanalytics]

Thank you for clearing everything out. I will give it a try.

[andy.bigbangthemes]

Hello,

Just a disclaimer - I don't speak italian, but do understand some parts.

For the question about non-related kwds...the kw explorer finds these through some algorythms between what people search before/after they search those keywords and what content pages that rank for those keywords have.

For the other question, you need to run a good analysis and create a list with your kwds. Then, make sure to carefully skim through it, assign your own priorities for each kw judging by how important they are for your business (ex if you sell bikes the kw "italy bike tour" or "italy bike rental" might not be important for you at all, but might still be suggested by moz). After doing this, you need to order your kwds by overall priority rating. This will make an average between how hard it is to rank for it, the volume of search that kw has, and your priority rating.

For the very top kwds you absolutely want to include the exact kw string at least once in your content (this can be as an alt tag on an image). For the top 2-3 results you'll want to include those exactly in h1's , titles, meta titles, meta descriptions.

For the rest of the kwds, things like including the work "tuscany" will help, but it won't give you a 90+ rating of "keyword optimisation" on that page. Of course you won't be able to be at 90+ for all kwds, but it's ideal to be there for the most important 5-7 kwds you want to rank for (at first at least).

After you create your campaign you'll be able to check how optimized your page is for each kw.

Hope this helps. Good luck!