I would like suggestions for winery websites
-
Has anyone on here worked for, or simply know of a high authority winery website? I may have the opportunity to do some work for a vineyard/winery. Obviously there are certain universal seo tactics that I will use on the site, however my knowledge of wine is limited, so I would like some suggestions for, well deigned and seo optimized sites to study and learn from. Any suggestions?
-
Thanks Cyrus. I actually suggested that to their marketing director, although, I may have to "persuade" her to try it out. Thank you for suggesting ste-michelle. I am looking at it now.
-
I was actually doing some research on wine the other day, a half decent site to look at is: http://www.cellarmasters.com.au/ only problem is that this is for the Australian market.
I would look at top keywords for the wine industry and research any company which owns the market, most of the time you see whole sale company's who dominate as they have larger online marketing budgets.
-
Quick tip - A good tactic, although used quite frequently with wineries, is to send samples to prominent wine bloggers. (if the wine is good, it usually works) Check out http://www.ste-michelle.com/ for an example of a popular winery with lots of backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am confused/frustrated/surprised how bad my website is doing on google ranking
Hello, I am confused/frustrated/surprised how bad my website (flyhy.co) is doing on google ranking and I have no clue why even though I have been doing my homework regarding SEO. Just a bit of background, I have created a new website about 6 months ago for the paragliding community, the primary goal is to provide a platform for people to publish their ads (osclass), but also to provide some interesting reviews and tools to help paragliders chose their wing. We have been putting a lot of effort to provide a nice user experience and tio build the tools mentioned above. Our main channel to connect with the community is Facebook, and we have been quite active there. I have looked at many SEO articles and I made sure the website provides a good UX, the URLs are SEO friendly, good meta data, etc. Also have been using the google search console and analytics to monitor all of this. But here is the thing, all these does not seem to change anything in our ranking for important keywords such as "paraglider for sale", "paragliding equipment", etc. We seem to only rank (looking at Google’s keyword tool) for very specific wing model names that people have mentioned in their ads. I have ran out of ideas on how to improve our SEO !!!!!! I know the website is only 6 months old, but by now we should get some results. As an example, I will mention one our main website competitors: www.paraglidingequipment.org. OK the URL is pretty obvious and this website ranks in page #1 for "paragliding equipment" (but also for "paraglider for sale" and other paragliding related key phrases). OK there is the URL (paraglidingequipment.org), but I thought nowadays google bots are smarter than just that. The website is 1 year old (so not really much older than us, and was ranking high anyway even 6 months ago). The website looks like it was clearly made by one person and then quickly just left it running, so no content has been added (except for people putting their ads), there is almost no activity on the Facebook account. I have run some test such as "pagespeed insights" and we both rank the same. On "seositecheckup.com", we are clearly better with more 10 points. Is there anyone out there who can tell me what is going on? Have I missed a very important aspect of SEO? Is our website somehow compromising the robots crawling (although I can see about 80 pages have been already indexed in google search console)? I know content is king, but in paraglidingequipment.org the only content I see are ads, and we have ads and other interesting (ie reviews and tools) for paragliders. To conclude, I am basically completely clueless of what to do to rank at least on the first couple of pages of google for the key phrases above. I need help. Hichem. PS: in Moz bar our score is non existing (PA=1,DA=10), on paraglidingequipment.org (PA=23,DA=15). So it looks that essentially we are not apparent on the web! PSS: We have also tried to build some backlinks on few important paragliding community websites.
Competitive Research | | hichemboudali0 -
How can I track relevant websites my visitors are viewing?
I'm wanting to build a in-depth profile for my company's typical site visitor and I was wondering if there is anyway to view other websites that visitors are searching for online to get an idea of their hobbies/interests and how they spend their free time. I'm not sure if I'm asking the right questions in Google because the results are very broad and are more about reading analytics for your own company. Can anyone point me to a website or software that allows for this sort of thing?
Competitive Research | | CleanEdisonInc0 -
How does my competitor website jump from a natural ranking of 10 to 1 in a matter of days?
OK this has really got me baffled, and I really hope the MOZ community can give me the answers I am seeking.... My statements and queries below are my own opinions and thoughts. I am not an experienced SEOer and I am learning all the time, so if I have written something incorrectly, please feel free to correct me 🙂 I have been told that natural rankings take time, and I have read with the recent algorithm changes from Google, that purchased links do not have an effect like they used to. I have also read somewhere that google has clamped down on bogus article writing (MOZ please clarify) But what I am seeking some clarification on is, how does my competitors website, that has had a natural rank of #1 in the past, suddenly drop off; for a lengthy period of time, then suddenly re-appear at #10 on page #1, then some three/four days later, hit #1? I have read that natural rankings are purely natural. I.e. a domain owner cannot pay google to boost their natural ranking. But is this really true? Why is it when I speak to a close colleague of mine in the same industry, he mentions that his maps listing has dropped off, and after making a couple of phone calls to his SEO guys in India, maybe a day or two later, magically his maps re-appear? I really am starting to question is a "natural ranking" really "natural?" I have heard that some of these SEO agencies do have some tools that dramatically effect the natural ranking of a domain. What are these tools?
Competitive Research | | Giorgio680 -
How can this website be ranking so well?!
This website: http://www.opensiteexplorer.org/domains?site=www.webuycarsyourway.com.au is ranking on page one for about 75% of a list of 300 car related keywords. They don't appear to have done any link building, no social media, appeared out of nowhere in April 2012 and SEMRush reports between 5,000 and 10,000 visitors per month. The only thing I can see is they have a landing page for every keyword with the keyword in the URL. But surely that can't be the only reason they're ranking well ? ?
Competitive Research | | eatyourveggies0 -
Why does the link analysis of my website say I have no links?
When I click on the "Link Analysis" tab it says my website has a domain authority of 1 and has 0's for every other category. When I run it in Open Site Explorer - it says I have a page authority of 51 with over 4600 links. My website also seems to be at a stand still over the past several weeks. Anyone know why the two Link Analysis is not showing anything? Thank you
Competitive Research | | tyler7560 -
Suggestions on Handling Copycat Spammer
Hello, We're looking for suggestions on how to handle a copy cat spammer. Another website (therichest.org) has been directly coping our posts and re-writing them just enough to fly under the Google radar. They end up outranking us and we've optimized, hired seo consultants, and run every test/review possible and everyone agrees that we should outrank them at the end of the day. However, that's not the case. Here's an example: Google: nicole porche net worth therichest.org ranks 1st. The webmaster is waiting for us to post and the moment we throw up a post, they copy the post. Our link is: http://www.celebritynetworth.com/richest-celebrities/models/nicole-porche-net-worth/ It would be ok if we were able to get a clear idea on why they outrank us but no one is able to give us a clear answer on why. They're also using some kind of strange redirect system with these domains: http://celebrity-salary.com/ http://celebritysalary.org/ http://www.therichest.org/celebnetworth/ http://www.richestcelebrity.com/ http://www.celebrity-networth.com/ http://celebritynetworth.org We also noticed that their FB likes sit high in the 3-5k Likes range which doesn't make sense when their FB groups have less than 100 followers. *mini update after talking to my partner - we'd like to offer a $500 bounty for the best response. It'll be for anyone that can help us try and identify any black hat techniques they're using, and offer some white hat suggestions for us to optimize ahead.
Competitive Research | | Anti-Alex0 -
Twitter as a website's #2 ranked linked page?
A site I'm researching on open-site explorer has a #2 link with page authority of 52 and Domain authority of 97, and that link is the site's twitter page. No other sites I've researched have had their twitter page show up in it's link rankings like this, can someone explain?
Competitive Research | | TheSquareFoot0 -
Why does website rank? PA-39 DA-24
This website is pretty nice, well done. The few links they do have are nice and clean, from his brothers website, very much white hat. However, it appears that they aren't doing much of anything from an SEO standpoint. This site, is PA31 DA21 is also doing unusually well. In both cases, these guy are outranking the best know, most famous, and most trusted company in the industry who is PA84 DA81. This is a HUGE company that wins the most awards and gets tons of media coverage both in print and on televisiton shows. I'm also noticing that the websites that are ranking well in my niche (every keyword) all have the name of their company at the beginning of the title tag, those with the name of the company at the end of the title tag are consistantly a few ranks lower. This seems to be consistant across all search terms. My niche is highly competitive for a very low amount of traffic. Adwords is crazy expensive for some of these keywords! That said, one valid sale generates a significant amount of money. Would love to hear your thoughts. I'm thinking the first company is being treated so well becase G considers them to be virgins, the purist of white?
Competitive Research | | dmac0