A question on what you should always track on your users
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For any website it obviously useful to know about as much of your user behaviour as possible - and part of that involves past user behaviour.
This is generally done by cookies and would involve things like:
- Last Visit Date
- Number of Site Visits
- Number of pages viewed
etc etc
I'm trying to build up a list for my developers so they are trackign the information that, although may not be explicetly useful now, but may be useful for future functionality.
So does anyone have a list of the key things you should always track?
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If you own an e-commerce site you would want to know:
- products viewed
- products purchased
- purchase date
- visits to purchase
- etc
This data could be used to serve them with related products, make it easier to find previously looked at products ,drive behavioral targeted e-mail campaigns etc...
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