New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
-
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links!
We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
-
We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website.
This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing.
Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing Meta Description in Pop Up Image Gallery URL
Hi there, Moz has reported that I have a lot of missing meta description in the Pop Up Image Gallery. There are over 150 of these that are missing. The issue is that in our CMS I cannot add meta description to images. I am also not entirely sure why the images I am loading up are generating their own URL like the one below. Possibly that is why Moz is saying it needs a meta description when it is only an image?. An example of the link that has missing meta description that I can't add would be something like this: http://www.domianhere.com/products/PopUpImageGallery/93/1?iframe=true When clicking these links it is purely an image with no text. So basically I am asking how do you add a meta description to a Pop Up image Gallery photo URL and/or possibly why would an image create a custom URL so I have to put in a Meta Description? Hopefully that makes sense, thank you in advance for your help - much appreciated!
Moz Pro | | marketing-gal0 -
Duplicate Content for Default Document Domains
I've noticed recently that within the Moz Crawl Report I keep seeing duplicate content for one of our pages that pulls from a default document. The pages are product pages, one ending in releases/ and the other ending in releases/index and are both identical pages. Normally in these situations I would prefer to make sure that every link is being sent to the releases/ page, however according to Moz, the releases/index page is actually ranking better and has a higher internal link count. Can someone advise me on the best way to deal with this situation? Hopefully I've explained myself well enough! Thanks Sam
Moz Pro | | BlueLinkERP0 -
Page Ranking by URL / Keyword
Needing to know how to find out the page rank of a URL that is NOT within the top 50 or top 100. Need to know that specific page's rank, not what our overall site's ranking for the keyword is. Can't seem to find any tool that goes beyond the top 100. Any ideas?
Moz Pro | | leankit0 -
How do I edit our twitter name in the social account?
Our twitter username was recently changed. How do I edit this? I see options to add comparison accounts and remove the name, but I don't want to lose the data.
Moz Pro | | tinarose1 -
Why have my rankings dropped on my keyword report but there is no change for the same keywords on google??
I received a keyword ranking report over the weekend, was horrified to see some of my keywords have dropped ranks by 20+ for some 😮 I checked them on google and they haven't moved (confused.com) Any information would be greatly appreciated.
Moz Pro | | Anthonykal-group0 -
Campaigns - domains / sub domains
Dear SEOmoz folk, At the moment, I have one (rather large) site set up as a campain. I have decided to split off parts of my site into sub domains. My question is, can I set up these sub domains as a completely separate campaign on here? I'd very much like the crawl reports separated out for each one. A very real fear I have is that my site is well over double 10,000 pages, so I never truly see the actual number of errors that I have. Thoughts appreciated. Many thanks, Matt
Moz Pro | | Horizon0 -
Competitive Domain Analysis Question
When looking at the Competitive Domain Analysis I noticed that I am the only one amongst my competitors that does not have a link from DMOZ. The problem is, I do have a link from them. When you search for my site on dmoz.org you can find my site and it has been that way for quite a while. Anyone know any possible reasons it may be doing this?
Moz Pro | | ClaytonKendall0 -
How do I find questions with new responses?
I'm really enjoying hanging out here so far. I was wondering if there is an easy way to find out which of the discussions that I am taking part in have new responses in them. I know I get an email whenever a question I have subscribed to gets an answer, but is there a way to see this when I am on the website? I see that I can go to "My questions" and "Questions I have asked" or "Questions I have answered" but on that screen it doesn't tell me which one(s) of those questions have new answers. Am I missing something?
Moz Pro | | MarieHaynes1