Page Title Length

[SunnyMay]

Hi Gurus,

I understand that it is a good practice is to use 50-60 characters for the a page title length.

Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length?

i.e.  
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition?

Many thanks!
Lev

[SunnyMay]

Thanks guys!

[matt-elshaw]

Hi Lev,

I have seen cases like this before where Google automatically appends your business name to the Meta Tile Tag you have specified. From my experience, this is only done by Google when there is enough space to do so without impacting the Title Tag you have written for the page.

So if there is blank space available at the end, Google may append your business name to the title.If you have specified a Title Tag that does not leave Google enough space to append the business name, they will not include it.

So in your example, feel free to write Title Tags that make use of all the available space.

P.S. Google limits title tags by width (600 pixels), not characters.

[Joe_Stoffel]

Hi Lev,

You need to be counting whatever text is present in the actual title tag () on your page. Your CMS may be adding the branded mention.

<title>Example Title</title>

Check out Moz's title tag resource for more information: https://moz.com/learn/seo/title-tag

[WebMarkets]

Yes, I have had great success with page titles of up to 70 characters.