Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Does no-indexed page has an impact on bounce rate
my question is: I have a page that contains some external links, I know when visitors click on them and leave my site it hurts my bounce rate, But I have a solution for that, I am using external link redirection code, with this code after users clicking on external links they are not leaving my site and first went to some link like this: "http://mysite.com/redirect/https://externalsite.com/" and after 10 seconds they redirect to the external site, I make this redirect page noindex and nofollow. but the question is does this noindex page can decrease my page bounce rate because users don't leave my site and first go to another page of my site. but I don't know does no-indexed page has an impact on bounce rate or my struggle is worthless
Link Building | | mmohammadi1250 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Reason of Keywords ranking up & down?
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
Link Building | | renukishor1 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Adding keyword to your url
Couldn't find the answer to my question anywhere so I'll give it a try here. If you have a site called www.example.com, and then want to add a keyword to this site, like this: www.example.com/keyword How do you add a keyword to your url like this? Without making the URL with the keyword your "main" URL, meaning you don't have to enter the keyworded URL to get to the homepage (www.example.com), and still rank better on the keyword put in the url. I'm a bit confused on the subject, would love for someone to help me understand! Thanks.
Link Building | | danielpett0 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0 -
Should I 301 Redirect The index.html Page?
Hello, As an experiment I am trying to work with an SBI site but am noticing index.html is being forced on me as the homepage. As I understand it's good practice to 301 redirect the index.html page to the to the actual home page. Can someone please confirm that I am right in thinking this? Here is an example: http://www.anguilla-beaches.com/index.html
Link Building | | umtmedia
http://www.anguilla-beaches.com/ According to yahoo 773 links are pointing to the index.html page and 771 links are pointing to the / page. I'm sure Google knows that these are the same pages and does not consider them as duplicate but surely the index.html page should be redirected right? am I going mad here? Now if we look at this site: http://www.jugglenow.com the homepage has 198 links according to yahoo
http://www.jugglenow.com/index.html this page also has 198 links? now I am confused, are these 2 the same page? On this page: http://www.jugglenow.com/juggling-balls.html notice how there is no link to the actual homepage but there is a link to the index.html page. Am I missing something here because I can't figure it out, surely there should be just 1 homepage without a index.html page. Any help would be appreciated0