If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
-
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content?
My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture.
Any thoughts?
-
Thanks Andy, much appreciated.
-
You're assumption is correct Patrick, Once Google identifies the content on page B as being unrelated to A, it will lose relevance for the initial keywords. The A page SERP's will diminish as soon as Google updates their Index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 vs 302
Hello everyone! I'm working with a site right now that is currently formatted as subdomain.domain.net. The old version of the site was formatted as domain.net, with domain.com and several other variants redirecting to the current format, subdomain.domain.net. All of these redirects are 302, and I'm wondering if I should have all these changed to 301. Many of our old backlinks go to the old format of domain.net and i know the juice isn't being passed through, but i was wondering if there is any reason why you may want a 302 over a 301 in this case? Any insight would be appreciated. Thanks!
Technical SEO | | KathleenDC0 -
Updating Old Content - Should I update In Search Console?
Hey Mozzers If I'm updating old content on a site (for example adding some copy and adding some new links in the page) - Is it important to get Google to recrawl with the feature in webmaster tools? If you didn't do this, could you be waiting a long time for google to recrawl the URL? Cheers!
Technical SEO | | wearehappymedia0 -
Added 301 redirects, pages still earning duplicate content warning
We recently added a number of 301 redirects for duplicate content pages, but even with this addition they are still showing up as duplicate content. Am I missing something here? Or is this a duplicate content warning I should ignore?
Technical SEO | | cglife0 -
Disallow: /search/ in robots but soft 404s are still showing in GWT and Google search?
Hi guys, I've already added the following syntax in robots.txt to prevent search engines in crawling dynamic pages produce by my website's search feature: Disallow: /search/. But soft 404s are still showing in Google Webmaster Tools. Do I need to wait(it's been almost a week since I've added the following syntax in my robots.txt)? Thanks, JC
Technical SEO | | esiow20130 -
How to alter the search result to this?
When searching for "kredittkort" on Norwegian Google I get a search results that looks like this. I want to replicate this, but I'm not sure what information they've provided and how they've done it. It's seems like their both listing products AND have sitelinks connected to a subsite. How is this possible? The sitelinks aren't even subpages of the ranked site. How have they managed this? Also, is the product previews they have?
Technical SEO | | Inevo0 -
Dismal content rankings
Hi, I realize this is a very broad question, but I am going to ask it anyways in the hopes that someone might have some insight. I have created a great deal of unique content for the site http://www.healthchoices.ca. You can select a video category from the top dropdown, then click on a video beside the provider box to see. The articles I've written are accessible by the View Article tab under each video. I have worked hard to make the articles informative and they are all unique with quotes from expert physicians. Even for strange health conditions that don't have a lot of competition - I don't see us appearing. Our search results are quite dismal for the amount of content we have. I guess I'm checking to see if anyone is able to point me in the right direction at all? If anything jumps out... Thanks, Erin
Technical SEO | | erinhealthchoices0 -
301 Redirect?
Sometimes I want to redirect pages on my site. Like a search result: http://www.inthelighturns.com/memorials/catalogsearch/result/?q=hearts to a page designed for what they're searching for: http://www.inthelighturns.com/hearts.html There's no real worry about transferring page rank and this may not be a permanent redirect. Just a "I want this page to show this page for some time" kind of redirect. What's the best solution? Thanks Tyler
Technical SEO | | tylerfraser0 -
About duplicate content
Hi i'm a new guy around here, but i'm having this problem in my website. Using de Seomoz tools i ran a camping to my website, in results i get to many errors for duplicate conten, for example, http://www.mysite/blue/ http://www.mysite/blue/index.html, so my question is, what is the best way to resolve this problem, use a 301 or use the rel canonical tag? Wich url will be consider for main url, Thanks for yor help.
Technical SEO | | NorbertoMM0