Link Exchange
-
Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me?
Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites.
For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.
-
Hi,
A few reciprocal links shouldn't be a problem but I'd only do them if it makes sense from a human point of view and if it adds something for the users of your site. Put them in the place on your site that makes the most sense. A fishing gear shop may well link to fishing books and that would make sense.
It's nice to be able to send traffic to another site that also send relevant traffic to you.
Lots of reciprocal links and links that are done for perceived SEO purposes (and not for the users of your site) should be avoided.
A link to another site could come across as endorsing it so make sure you are hooking up with reputable companies that you know and trust, not just ones that rank well.
-
Link exchange is not always bad. It is normal that all sites do have some reciprocal links. Just don't over do it. Remember to maintain the natural link diversity.
And about the placement of the links, my recommendation would be to plan it for the user. So whatever feels most natural and useful for the user. Maybe it would be a good idea to make an article about other companies that do health and safety training and tell there shortly about each training. Plain link lists are usually boring/useless for the user and search engines don't value them either.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Links
Hi everyone, I've just joined the Moz community and after completing our first site crawl I've discovered that we have approximately 200 links with a spam score of over 50%. Should I just disavow all these links or is their a formula to deciding which links to disavow? Thanks in Advance Steve
Link Building | | StevenWalley0 -
What is classed as a reciprocal link?
We have a link on a website linking to our homepage and we also are linking to this website from a internal page but not to the same page that is linking to us ( if that makes sense) is this classed as reciprocal?
Link Building | | webguru20140 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
Wierd link
We have recently receive linek from one website. The site is quite very powerful for the word we try to rank, however the link is kind of wired. This is how it looks like: http://villasdiani.com/?db The webmaster of the site said that he ads (?db) on the end so as we would see on our analytics the traffic from his site.. Also the link is from footer...is this good or it does not have value
Link Building | | VillasDiani0 -
Exchange online link for offline publication? A good linkbuilding strategy?
Lets say I own a company that sells bakery-supplies. I would want links from websites with "bakery" as their main topic. So it seems obvious to try and gain links from local backeries. Next step is: How do I convince them to link me? What is their benefit? I can't link them back because it would weaken the linkpower. Therefor I was thinking about publicating an offline "Backery Guide" which includes all backeries in the area. Backeries which link us, would get more visibiliy and company information. That would be their benefit and we would get a 1-way link. Is this an idea which could work? Any remarks are welcome!
Link Building | | wellnesswooz0 -
.edu links
Hi mozzers, I've had some great success reaching out to many .edu webmasters. Often they are professors and such. My question is, i'm guessing during the summer holiday period, reaching out to these webmasters won't be so fruitful. I'm not in the US and was wondering when the US Summer holidays are for universities over there? Also, does anyone have experience outreaching to these webmasters over the holidays? Peter
Link Building | | PeterM221
