Link juice - What could be the reason for our bad internal page Page Authority
-
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy.
1.It appears our internal link structure is not great and is not very organised
2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed.
Is there any other factors I should be aware of when building PA on some of my inner pages.
Any Thoughts would be appreciated.
-
If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites.
There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions.
How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.
-
Internal linking should have a hierarchy. Your main pages or top tier will have the highest pa. Linking within the text to the internal pages should start to allow the link juice flow down the hierarchy. You should make sure when you link to internal pages that there is common ground between the pages. You don't want to link from a page about sports to a page about cooking unless the cooking content is sports related.
Build a strategy around relevance and you will see these inner pages start to gain page authority.
-
Hi,
You should aldo get inbound links directly to the inner pages to get the PA increase. Prioritise your main landing pages and try to build links on those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
I have just read an article that says no follows now leak link juice?
I have just been reading a really interesting article about link juice. The way I read the piece the author was saying that there has been a change in the way link juice is blocked with 'no follows.' The author seemed to say that there has been a change and now even if you add a 'no follow' onto a page that the page will still send link juice to that page. I may have read this wrong. I just wanted to check if anyone else had heard this at all? Many thanks
Link Building | | mblsolutions0 -
Squidoo and hub pages links spammy?
I was wondering if links from sites like studio, hub pages and tumblr are worth it in 2013 post panda/penguin? It seems spammy to me but some people appear to still use them? any thoughts?
Link Building | | SamCUK0 -
I need suggestion on how to increase our page authority.
I'm looking for specific suggestions on how to increase PA on different pages. Specific site I could link a page to link Pintrest to increase PA.
Link Building | | cfield_splashmedia.com0 -
Too many external links vs linking root domains - good or bad?
Hi guys, After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain. Does Google consider this to be a negative thing or we do not need to worry about it. Many thanks. David
Link Building | | sssrpm0 -
Value of International Links
Does international link building make sense for US websites (.com domain)? The links we could acquire are from websites in the same niche, but I read on a forum that Google will disregard (devalue ?) international links. There is work involved in getting such a link, so it's quite important to find out whether they are worth the trouble.
Link Building | | propertyshark0 -
Is there any reason why a link within an <area> tag would not be counted as correct backlink?
Is there any reason why a link within an <area> tag would not be counted as correct backlink? In this example there is no <a> tag, so will this still be considered a link?</a>
Link Building | | MiroAsh0 -
Contest Page Generating Links
My company is in the middle of a big contest that is generating thousands of backlinks pointing to the contest page on our domain. How do you suggest best using this authority we're building up with these backlinks to spread it to the pages we'd like to rank for, especially after the contest is over and we take down the page?
Link Building | | Hakkasan0