1 physical address, 2 live GMBs for 2 different businesses

[Gavo]

We recently have a chiropractor client who came to us to do SEO for his newly opened myotherapy practice. We were very surprised he managed to request and got approved a GMB for the myotherapy practice under a different business name but the exact same address. Has there been changes in Google policy recently that 2 businesses are able to share the one same address? If we built citations for the myotherapy practice with the same address, will it send conflicting signals to Google? His chiropractor practice is currently ranking no. 1 in local pack and SERP for his main keyword "chiropractor + location".

Any insight would be greatly appreciated!

[MiriamEllis]

Hi Gavo,

My apologies for the delayed reply, as I've been away for the past 10 days. I think you're right to feel some concerns and have some questions about what your client is doing. If the myotherapy is just a service his chiropractic office is offering, then he shouldn't be building out new listings for it. Google's policy on this hasn't changed.

However there are some nuances to the scenario, like:

• Did he legally register this with government agencies as a new, completely distinct business

• Does he have a unique phone number for the business, being answered "Myotherapy Office" instead of "Chiropractic Office" when patients (or Google) phone in?

• Is the myotherapy part of the business open at separate hours from the chiro business?

There could, potentially, be cause for treating the two models as separate, but you'll need to know the complete details before making an educated guess as to whether the owner is putting himself at risk for suspension.

[Cesare.Marchetti]

Hi Gavo,

The point is that Google doesn't know that this is the 'same' company actually (just with a different name).

Think about that: Having different companies with different names at the same address is very common, i.e. they are located at the same address. We have about half a dozen companies in our house (same address).

I don't think this makes sense for him if he does exactly the same business with the 2nd company name...Then I would remove the 2nd listing. If he is doing two businesses under two different names at the same address it should be OK.

We are doing and having the later thing actually. 2 different companies, with 2 names (same people; always we) doing 2 different business at the exact same address.

Hope this helps.

Cheers,

Cesare