How Should We Handle Citations for a New Building?
-
One of the companies I work with has purchased a business complex they plan to move their offices into. The current tenant is fairly reputable in the community, but ran into some financial issues, hence the sale. For easy, I'll refer to this place as the Simmons Center.
So, currently, the Simmons Center has a Yelp!, GMB and other pages devoted to what it offers (mostly restaurants and small shops) but the new company will be turning the location into a large corporate campus.
We'd like to bring naming conventions in line with the new center title and remove (where applicable) citations for the Simmons Center. What would be our best way to go about doing this?
I'm thinking our best option is to: 1) claim current listings, where applicable, 2) mark the Simmons Center as closed, 3) Create new listings for the new name at the same address, 4) Use Moz Local and Whitespark to help clean up citations where needed.
Is this the best approach for this type of situation?
-
Hi AtlasGlobal!
Great questions. You do not want to assume the old listings for the former brand, as their reputation belongs to them and not you. Rather, I recommend that you read this post https://searchengineland.com/business-owners-guide-moving-office-234671 and follow these steps outlined in this post for what to do when a business moves: https://moz.com/blog/delete-gmb-listing. I would follow those steps in dealing with the GMB listings, and I'd recommend updating any existing Yelp listing manually for your client, and then I would use Moz Local to get the new info out there on the major aggregators + other critical platforms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Citation Issue
Hey Experts, I have a website which is providing local business services to US clients. For this purpose, I have created the separate landing pages for each client. Now my question is that I have done citation for that particular landing page not for the root domain. Now the client has decided to stop working with us and I removed the business name and detail from that landing page but the landing page still exist on dummy business name. But citation of that business page still exists. Then how that business citation can affect that linked page? I mean it will affect the page ranking or Google trust or relevancy?
Local Listings | | urhaiurg0 -
URL Redirects - New Site Updates
We recently switched to a new site and I realized that our developer changed our locations page from /locations to /location. Our developer set the redirects correctly, so we most of the "juice" should still transfer fine. Even though most of the link strength should transfer to the new site, the language is misleading and according to MOZBar, the previously established links to /locations do not show up. The best option in my mind is to have the developer switch back to /locations and redirect /location. Do you feel this is the best option as well and is there anything I should be cautious about when doing this?
Local Listings | | Dions0 -
New site links?
Hi all, Don't know whether this is new, or whether I'm very unobservant and just noticed, but certain results in the SERPs have started listing site links, more akin to Ads. So, if you google 'Department Stores London', you'll see the top listing 'Visit London' has four sitelinks underneath for Selfridges, Debenhams, Harrods and Fenwick. Is this markup? My website has sitelinks if you search for us, but if we appear in a generic list (like this search), then they disappear. Any ideas? Cheers, Rhys
Local Listings | | SwanseaMedicine0 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
Why are my citations not showing up?
We're managing a website for a client and decided to use Yext to build citations. We've gone through and manually verified that they are live. Moz Local cannot find this website or the citations, nor could Ahrefs, or Majestic. Google has indexed 154 pages of the website, Bing has indexed 10. This dealer has two websites (I know that's a faux pas, it's by client request), so that they can "test" our website before giving up their old one. They're tied to the same NAP, but have different web addresses. We got permission to claim the listings for the website we sent live and put them up about two months ago. I can't figure out for the life of me why none of my tools will verify the existence of this website and the citations. I checked for a no index and no follow command in the HTML (which shouldn't be a problem because Google has indexed the site) and it was clean. The only thing I can think of is that the old site is getting credit for the citations even though we've listed a different website address. Can anyone verify this?
Local Listings | | jtaylormoon0 -
Is it possible to use sub URLs in Citations?
Hello, One of my client has business in 5 different locations so he has URL's like: "www.abc.com/city-service" for which he has listing verified in each location. I can certainly say that Google Business allow sub pages URL in citations (correct me if I am wrong). I am not sure if it is possible to use the sub URL's like: www.abc.com/city-service in different citations websites? Also, if this would be a good approach or not? Please help me. Sam
Local Listings | | BrianBotts.0 -
Local seo citation tools
Hi I have been manually adding my details to local/national directories in order to help my ranking in my google places placing. It is a bit of a grind, and I am aware there are tools out there. I was wondering if anybody has any experience with any of them? I am UK based. Also I was ranking for "Liverpool Photographer" on google places for a couple of months and it brought in quite a bit of work, although I have since slipped back to about 15th, so out of the visible results. I am mainly a wedding photographer so my home page was optimised mainly for "liverpool wedding photographer" Although I hired an SEO company who changed the home page title to "liverpool photographer", I cannot remember if I was ranking on places for this keyword because of this change or I was already in the results before the changes were made. So my question is how Can I rank for "liverpool photographer" and "Liverpool wedding photographer" on a places result at the same time? I hope this makes sense. Best wishes. David.
Local Listings | | WallerD0 -
Looking to out source some link building...
But I want to be VERY careful. I just want to out source some local listing etc... type of stuff. I am not looking to get thousands of links per client, I am looking for someone to check the local listings create, claim and edit as needed as well as reaching out to relevant local companies for links i.e. - we work with hotels and resorts, some have large meeting facilities so links from wedding photographers, event planners etc... just citing our clients as venues... etc... Again, I am not looking for, nor do I want, and link schemes etc... just some legitimate building. We are just getting too busy (not complaining) Any suggestions?
Local Listings | | Vizergy0