How much value does these have on SEO?

[BobAnderson]

how much value doesn't having

1. an address

2. a phone numbe

3. an https rather than http

i appreciate any help.

[MiriamEllis]

Hi Bob,

Gaston has linked to a good resource regarding migrating to HTTPS, which has been made into a "moment of truth" for businesses who don't follow Google's lead on this in 2017. For more on this, I recommend: http://streetfightmag.com/2017/10/02/the-impending-httpstrophe/

Regarding your other questions, if your business is digital/virtual, you don't necessarily need an address, but it's a trust signal to have one, and you should at least have a phone number if you want customers to feel you're a real company.

If your business is local, a physical address (even if it's your home address) and dedicated phone number are prerequisites. Without them, you don't really have a local business, and won't be able to fully market your company as one.

Hope this helps!

[GastonRiera]

Hello Bob,

Would you please expand your question?

1. When you refer to an address, its about a domain? a home address? is it about Local Listings?
2. A phone number?
3. ALWAYS, go for https if possible. Of course, do it right. HTTPs migration checklist - AleydaSolis

I'll take a guess anyway:
if you are referring on comparing how much effect on SEO those 3 elements have: HTTPs will effect more than others. Even more with the Chrome 62 update that will have the "Not Secure" message in the Address Bar. (this is not a direct SEO factor, but the impact for users will affect your SEO consideration for Google Search Engine)

If you are targeting for local SEO, I´d suggest you to take a look here: Local SEO Checklist - Moz Blog

Best luck
GR.