Should I create a new site or keep company on parent company's subdomain?
-
I am working with a realty company that is hosted on a subdomain of the larger, parent realty company:
[local realty company].[parent realty company].com
How important is it to ride on the DA of the larger company (only about a 40)? I'm trying to weigh the value of creating an entirely separate domain for simplicity of the end user and Google bots:
[local company].realtor
They don't have any substantial links to their subdomain, so it wouldn't a huge loss. I have a couple options...
- Create an entirely new site on their current subdomain, leveraging the DA of the larger parent company.
- Create an entirely new site on a new URL, starting from scratch (which doesn't hurt you as much as it seems it once did).
- Create two sites, a micro site that targets a sector of their audience that they really want to reach, plus option (1) or (2).
Love this community!
-
Sweet! Thanks, guys!
That's a solid quite, EGOL:
"Don't build your house on land that belongs to someone else."
-
I'd have my own domain too. You control it there.
If the big company every goes bust then all of the equity that you have earned remains with you. If you ever outgrow the value offered by the parent company, you don't have to worry about losing your web presence if you leave.
Don't build your house on land that belongs to someone else.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to setup an iFrame to be indexed as the parent site
Hi, we are trying to move all of our website content from www.mysite.com to a subdomain (i.e. content.mysite.com), and make "www.mysite.com" nothing more than an iFrame displaying the content from content.mysite.com. We have about 10 pages linking from the home page, all indexed separately, so I understand we'll have to do this for every one of them. (www.mysite.com/contact will be an iframe containing the content from content.mysite.com/contact, and we'll need to do this for every page) How do we do this so Google continues to index the content hosted at content.mysite.com with the parent page in organic results (www.mysite.com). We want all users to enter the site through www.mysite.com or www.mysite.com/xxxxxx, which will contain no content except for iFrames pulling in content from content.mysite.com. Our fear is that google will start directing users directly to content.mysite.com, rather than continue feeding to www.mysite.com. If we use www1.mysite.com or www2.mysite.com as the location of the content, instead of say content.mysite.com, would these subdomain names work better for passing credit for the iFramed content to the parent page (www.mysite.com)? Thanks! SIDE NOTE: Before someone asks why we need to do this, the content on mysite.com ranks very well, but site has a huge bounce rate due to a poorly designed CMS serving the content. The CMS does not load the page in pieces (like most pages load), but instead presents the visitor with a 100% blank page while the page loads in the background for about 5-10 seconds, and then boom 100% of the page shows up. We've been back and forth with our CMS provider about doing something about this for 5 years now, and we have given up. We tested moving our adwords links to xyz.mysite.com, where users are immediately shown a loading indicator, with our site (www.mysite.com) behind it in an iFrame. The immediate result was resounding success... our bounce rate PLUMMETED, and the root domain www.mysite.com saw a huge boost in search results. Problem with this is our site still comes up in organic results as www.mysite.com, which does not have any kind of spinning disk loading indicator, and still has a very high bounce rate.
Technical SEO | | vezaus0 -
Problems with WooCommerce Product Attribute Filter URL's
I am running a WordPress/WooCommerce site for a client, and Moz is picking up some issues with URL's generated from WooCommerce product attribute filters. For example: ..co.uk/womens-prescription-glasses/?filter_gender=mens&filter_style=full-rim&filter_shape=oval How do I get Google to ignore these filters?
Technical SEO | | SushiUK
I am running Yoast Premium, but not sure if this can solve the issue? Product categories are canonicalised to the root category URL. Any suggestions very gratefully appreciated. Thanks Bob0 -
How to optimize for new subdomain when root domain has all link juice and built up authority?
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice. When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located. Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing. What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains. thank you and happy new year to all!
Technical SEO | | devinjy0 -
Can we use our existing site content on new site?
We added 1000s of pages unique content on our site and soon after google release penguin and we loose our ranking for major keywords and after months of efforts we decided to start a new site. If we use all the existing site content on new domain does google going to penalized the site for duplicate content or it will be treated as unique? Thanks
Technical SEO | | mozfreak0 -
What is Google's Penguin effect on SEO?
I want to know about Google's Penguin. Specially, how it works to protect spam links <seo>or other jobs. </seo> How I can protect this problem. Kind Regards John
Technical SEO | | JohnDooley0 -
Replacing H1's with images
We host a few Japanese sites and Japanese fonts tend to look a bit scruffy the larger they are. I was wondering if image replacement for H1 is risky or not? eg in short... spiders see: Some header text optimized for seo then in the css h1 {
Technical SEO | | -Al-
text-indent: -9999px;
} h1.header_1{ background:url(/images/bg_h1.jpg) no-repeat 0 0; } We are considering this technique, I thought I should get some advise before potentially jeopardising anything, especially as we are dealing with one of the most important on page elements. In my opinion any attempt to hide text could be seen as keyword stuffing, is it a case that in moderation it is acceptable? Cheers0 -
Site 'filtered' by Google in early July.... and still filtered!
Hi, Our site got demoted by Google all of a sudden back in early July. You can view the site here: http://alturl.com/4pfrj and you may read the discussions I posted in Google's forums here: http://www.google.com/support/forum/p/Webmasters/thread?tid=6e8f9aab7e384d88&hl=en http://www.google.com/support/forum/p/Webmasters/thread?tid=276dc6687317641b&hl=en Those discussions chronicle what happened, and what we've done since. I don't want to make this a long post by retyping it all here, hence the links. However, we've made various changes (as detailed), such as getting rid of duplicate content (use of noindex on various pages etc), and ensuring there is no hidden text (we made an unintentional blunder there through use of a 3rd party control which used CSS hidden text to store certain data). We have also filed reconsideration requests with Google and been told that no manual penalty has been applied. So the problem is down to algorithmic filters which are being applied. So... my reason for posting here is simply to see if anyone here can help us discover if there is anything we have missed? I'd hope that we've addressed the main issues and that eventually our Google ranking will recover (ie. filter removed.... it isn't that we 'rank' poorly, but that a filter is bumping us down, to, for example, page 50).... but after three months it sure is taking a while! It appears that a 30 day penalty was originally applied, as our ranking recovered in early August. But a few days later it dived down again (so presumably Google analysed the site again, found a problem and applied another penalty/filter). I'd hope that might have been 30 or 60 days, but 60 days have now passed.... so perhaps we have a 90 day penalty now. OR.... perhaps there is no time frame this time, simply the need to 'fix' whatever is constantly triggering the filter (that said, I 'feel' like a time frame is there, especially given what happened after 30 days). Of course the other aspect that can always be worked on (and oft-mentioned) is the need for more and more original content. However, we've done a lot to increase this and think our Guide pages are pretty useful now. I've looked at many competitive sites which list in Google and they really don't offer anything more than we do..... so if that is the issue it sure is puzzling if we're filtered and they aren't. Anyway, I'm getting wordy now, so I'll pause. I'm just asking if anyone would like to have a quick look at the site and see what they can deduce? We have of course run it through SEOMoz's tools and made use of the suggestions. Our target pages generally rate as an A for SEO in the reports. Thanks!
Technical SEO | | Go2Holidays0 -
After entire site is noindex'd, how long to recover?
A programmers 'accidentally' put "name="robots" content="noindex" />" into every single page of one of my sites (articles, landing pages, home page etc). This happened on Monday, and we just noticed today. Ugh... We've fixed the issue; how long will it take to get reindexed? Will we instantly retain our same positions for keywords? Any tips?
Technical SEO | | EricPacifico0