Drop in Traffic

[KevnJr]

We recently went through a server upgrade, including SSL, Encryption, Browser Caching and Image Compression. Most articles I've read, state there will be a slight decrease in traffic shortly after launching before an increase from the normal volume. However, we launched over 3 weeks ago and our traffic has dropped consistently since.

Question1: What would be an average length of time after implementing this type of update to rebound from the drop?

Question 2: I follow Moz to the letter and have scores of 97 and 99 ,from the optimize a page section, for most of our product pages targeted keywords. What recommendations do you, my friends in the Moz Community, suggest we do next?

TY in advance, you input is very valuable to me.

KJr

7NSVm

[EGOL]

Lots of people have problems with redirecting old URLs to new URLs, making sure they are done properly, making sure that none were left behind, putting them in the right format and order in the .htaccess document.

[KevnJr]

TY William,

All the pages have been optimized for the target terms, an I can confirm there are 0 no-follow's on our site. I check our site against the top 10 competitors monthly, we consistently stay very stable or better than our competition. Our rankings have not dropped, we rank top 3 for 125+ of our 175+ kw's. Lastly, I add, edit and improve content weekly, that is kw rich.

I appreciate your reply, lots of great advice, we have followed that for over 2 years, That' why we're so perplexed.

KJr

[Dalessi]

Make sure to go through everything to make sure no one accidentally put no-follow or no index tags on any of your content. If all your tags are ok and you have optimized the content to target the correct terms to the specific pages, you may need to do some analysis of the sites that have moved up above yours. If your site had little or no offsite SEO during an extended period check and see if the competition has picked up a lot of high-quality backlinks.

Keep your content fresh and keep adding to it on a regular basis if possible. Also, make sure you have some form of outreach and try to get as many high-quality backlinks from sites related to your content. Links from high-quality sites that get a lot of traffic will get your site more referral traffic and the search engines should start pushing your rankings back up.

Best Regards