Asking to be inculded after post has gone live. Bit of a no no? Or common practice?
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Hi guys.
Just looking for a bit of advice on this one. I don't have a huge amount of experience in the outreach area so advice from you guys would be appreciated.
Question is in the title really...
If we see posts go live that are incredibly relevant to our products, should we engage in any outreach to ask to be included? Or is this just bad practice/ anyoning for the journo/ blogger?
Isaac.
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Isaac,
Ask away! Site wont include you if they are not aware that you exist. What better way to let them know then to reach out ask for links back to your quality content.
I would refrain from using spammy language and try to be real and authentic with your approach. Build relationships with the site owners. This sense of friendship can payoff in the long run. But remember your content has to be quality!
Thanks,
Don Silvernail
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Many people who own information sites are always looking to upgrade their content. If you have fantastic photos or kickass content that without any question will significantly improve the article they might like to hear from you. I've gotten really good photographs from people who have access to places and things that I don't have access to. I've also gotten really good content from people who know a lot more than I do about specific topics.
If someone accepts your offer they will probably be willing to give you a credit and a link in the photo caption or mention as a contributor with a link in the "about the author" blurb. Sometimes they might add you as a "recommended reading" or a "reference" if you contribute and if your site has information that is a lot better than theirs on a certain aspect of the topic that they have not addressed.
I would not bother people unless your contribution is going to make a relevant and important lift to the content. I've heard from a couple people who have become regular sources for photos and advice... and what they provide is not available from anyone else anywhere at any price. I am so happy that they got in touch.. they have become good friends and now I go to them when I need something. I also hear from people who get deleted, marked "spam" or blocked from my inbox.
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