Organic conversions

[Katarina-Borovska]

Hi,

Is there any way (Analytics & other tools) how I can see where organic conversions come from? What search queries were used or at least what landing pages converted? Ideally, I would like exact search queries. I know I have list of these in GSC but not conversions. Analytics doesn't provide these so I cannot link them with conversions. Is there any realiable tool that is safe and won't use our data as benchmark or won't offer any form of transparency that will be useful for our competitors.

Thanks.

Katarina

[Katarina-Borovska]

Hi John,

We are researching Keyword Hero. How safe is it in the terms of data? I believe we need to link it with our GA. I'm always very careful about linking GA as I don't want to provide any insights to my competitors.

Katarina

[John.Moz.com]

When you use technique one, you would be correct but If you install Keyword Hero you will have access to exact keyword to conversion data.

Depending on how soon you need to produce a report I would start with the first technique I laid out until Keyword hero has enough data.

Let me know if you need anymore help.

[Katarina-Borovska]

Hi John,

Thanks for this. So do I understand it right - I still won't know exactly what query delivered a conversion. I will just have close indication based 'group of queries' -> leading to 'landing pages' -> that delivered 'No of conversions'

Am I right here?

Katarina

[John.Moz.com]

Hi Katarina,

You have a couple options here. One thing you can do is use the landing page report in Google Analytics with an organic segment on, this will help you determine which organic landing pages are leading to conversions and what the conversion rate of each landing page is. I recommend exporting this data into google sheets.  Next, you can use a google sheets add-on called "Search analytics for sheets" to pull in the exact queries you received traffic from and which landing page they lead to.  The final step is using a "vlookup" formula (or doing this manually) to map the search queries to your landing pages and conversions. So the resulting table headings would be: Search Query - Landing Page - Conversions - Conversion Rate.

This will give you groups of queries that led to landing pages that led to conversions.

Another option is a tool called "Keyword Hero" which helps unlock search queries in Google Analytics using some advanced data science. This will be easier and more efficient once you set it up but it will take time to have enough data to act on. I recommend setting up this tool ASAP and starting with the manually route until you have enough data with Keyword Hero.

Hope that helps!