Better use Google Analytics? This is for Conversion Rate Optimization purposes
-
Hi Moz-ers,
I've had much help from the Moz community and hoping you can help me out on this one too.
I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect...
Is it possible to set up Google analytics to track this?
These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization.
As usual, looking forward to the advice we receive!
Thanks,
Eric -
Hi Roman,
Please could you explain briefly why those steps are important?
Is search queries what they search on google and then come through to our page? If so, would linking some Keywords research be really useful here?
Source of traffic is really important, how can I easily manage a large site where not all UTMs are set up? I also need to differentiate between paid and organic listings. What are your tips in doing this?
Your help is greatly appreciated!
-
Hi John,
Thank you for your help and suggestion of creating comments.
I do think the aim is broader. I'd love to create customer journeys and see the behaviour of our visitors to the site. Segments on those pages are indeed a start. Where should I go from there?
Then, the ability to understand what our visitors are looking for (info, guidance or advice) and come up with data backed solutions to improve customer experience. How can I effectively come up with a evaluation based of GA data?
Really appreciate your help on this!
Many thanks,
Eric
-
What do you want to track in specific?
the search queries?
the site where they are coming?
how to improve your conversion rate?For search queries, you will need to set up some advanced features on GA.
For your source of traffic, start to implement UTM links will help you.
For CRO Optimizely is the best in my opinion of Google Analytics Premium
Tag manager is a good option too. -
Hi Eric,
Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.
Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?
Hope that helps,
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Is it possible to set a Goal conversion tracking from a subdomain to a root domain?
Hi Mozzers, Here is an issue I am going through: I have a root domain(www.example.com) that is the core website where you are able to schedule a service I have a subdomain (sub.example.om) that is part of content strategy offering free tips and follows a different branding strategy. There are internal links from sub to root domain I have a GA subdomain tracking code installed on every page for both domains I would love to set goal tracking on GA for visitors coming to my subdomain, then going to root domain and then schedule a sevices? Is this possible? If it is, can someone show me a How To because I tried it anddidn't work? Thanks mozzers!
Conversion Rate Optimization | | Ideas-Money-Art0 -
What's the most effective web marketing tactic you've seen or used that very few people know about?
I wanted to start a thread to share some of the really cool marketing tactics I've seen on the web that I think few folks are using, AND ask the community here what you've seen, too! Some of my favorite undiscovered or less-used tactics include: Making smart use of bios for conferences, events, interviews, etc. where folks ask you or your team members for a "bio" and you get to control the links, link targets, and anchor text. This is super powerful in my experience, so long as you have a moderately strong profile or regular participation in this type of stuff. Price anchoring on conversion pages, e.g. http://www.trackur.com/options - note how they start with the highest price to help "anchor" the audience to bigger numbers. A great principle of psychology in action. Using re-marketing to draw people to content rather than just purchase/conversion pages. The effectiveness of these is, I've heard, dramatically higher than the usual re-marketing campaigns that take you to a squeeze or purchase page. I can't share the example I'm thinking of, unfortunately, but I'd urge you to try it! Get more social shares and clicks by SHARING MORE THAN ONCE! A lot of folks feel like they are burdening their audience on Twitter/Facebook/G+ or frustrating them if they post multiple times, when in fact, very, very few of your followers are online at any given time. I've tested this myself and I get almost no negative feedback but can triple or more the number of shares/+1s/likes/visits/etc I get just by sharing 2-3X! The key is not to be too repetitive or annoying, and to acknowledge past shares (at least for me). e.g. I'll say "my blog post from last night on XYZ" and get a ton more clicks. What are your favorites? Please share!
Conversion Rate Optimization | | randfish16 -
How to use a large budget
Hi All, This is more of an open discussion to gather some advice / strategy tips for a large spending client - so looking for some experts tips here. Potentially, there is a large client on the horizon, with a budget for 'SEO' starting at the 15k PM region. My question is- in what way would you personally begin to utilise this budget in absolute benefit of the client. What would you propose strategy-wise to begin with, what else would you incorporate along the line? How would you generate results not just from SEO, but from additional channels? PS - They have a separate budget for PPC. An open discussion and plenty of ideas would be fantastic.
Conversion Rate Optimization | | Webrevolve0 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0 -
Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0 -
Analytics for Facebook
I'd like to get some more accountability in my Facebook campaigns in the FB ads interface is woefully inaccurate regarding fan conversion. What's the best way to integrate Google analytics, or another tracking program into the new Iframe custom business pages?
Conversion Rate Optimization | | totalseo-1557340