Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should the Product Name/Keyword be first in meta description?
-
I'm writing my meta descriptions for my products.
Right now I have it as
<product name="">at <company name="">and a brief description.</company></product>
However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product>
Wholesale <product name="">at <company name="">.......</company></product>
Is that advisable? Or should the product name always be the first word?
-
You're right Paul - I was talking about the title.
The description is your call to action.
-
Where the words are in a meta-description is not a ranking factor, Icarus. Think of meta descriptions as your opportunity to make a mini sales pitch for your page on the search results page.
You'll want to use the primary keywords that explain what the page is about, as that just makes sense, but artificially forcing them to be the first words can make the meta-description look very spammy and artificial in many cases.
There is a benefit to having the words in the meta description that your visitor actually searched for, as they will show up in bold in the description, but remember they'll also be showing in bold in the page title too, so overdoing/forcing it can contribute to looking artificial, which can turn visitors off.
Also to keep in mind, especially after last week's Google change to longer meta-descriptions, is that Google will often change the meta description if they think the one you wrote isn't a good match for the searcher's query. So keeping them effectively descriptive of the page, instead of keyword-stuffed, and having a good call-to-action in the description is still your best bet.
In your specific example, if the page is primarily about the wholesale distribution of that product, it makes perfect sense to include that in the description. Whether those should be the first words depends entirely on whether you can write a natural-sounding description text that way. I often use such words to expand on what the page is about in a way that often can't be effectively handled in the much shorter, more restrictive page title.
Hope that helps?
Paul
-
This is relatively true for page title, but the OP is asking about meta-descriptions.
-
Hi,
No that is not mandatory. You can use that one which gives detailed idea of your products/services.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | Feb 17, 2024, 6:49 AM | daimon670 -
Is it a bad idea to hyphenate keywords?
Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!
Keyword Research | Mar 20, 2019, 11:59 AM | SallieJ0 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | Nov 5, 2014, 8:39 PM | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
How can improve my keywords ranking?
My keywords are not in top in 50.So, what kind of activity we do to get in top in 50 rank?
Keyword Research | Aug 22, 2014, 8:22 PM | surabhi60 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | Apr 1, 2014, 5:47 AM | RIAdig0 -
Keyword ranking by word order
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
Keyword Research | Jan 23, 2014, 3:05 PM | Cistrust.com0 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | Aug 8, 2013, 2:31 PM | SnapComms1 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | Mar 2, 2013, 11:28 PM | nyc-seo0