US and UK Websites of Same Business with Same Content
-
Hello Community,
I need your help to understand, whether I can use the US website's content on my UK website or not?
US Website's domain: https://www.fortresssecuritystore.com
UK Website's domain: https://www.fortresssecuritystore.co.uk
Both websites are having same content on all the pages, including testimonials/reviews.
I am trying to gain business from Adwords and Organic SEO marketing.
Thanks.
-
Yup, but doesn't matter. Hreflang works for this situation whether cross-domain or on a subdirectory/subdomain basis (and in fact is even more effective when cross-domain as you're also getting the benefit of the geo-located ccTLD.)
P.
-
Hi Paul,
If I understood correctly, we are talking about two different websites, not a website with subdomains.
Hreflang can be used for other languages and countries although not for masking 100% duplicated content as I stated above.site A: https://www.fortresssecuritystore.com
site B: https://www.fortresssecuritystore.co.uk
The recommendations that Google gives are for the purpose of having the pages crawled and indexed not for having success with 100% duplicate content which do not serve a good UX, therefore gain a high bounce rate, then the overall SEO fall down.
Mª Verónica
-
Unfortunately, your information is incorrect, Veronica.
Hreflang is specifically designed for exactly this situation. As Google Engineer Maile Oye clearly states, one of the primary uses of hreflang markup is:
- Your content has small regional variations with** similar content in a single language**. For example, you might have English-language content targeted to the US, GB, and Ireland.
(https://support.google.com/webmasters/answer/189077?hl=en)
There's no question differentiating similar content in the same language for different regions/countries is more of a challenge than for totally different languages, but it can absolutely be done, and in fact is a very common requirement for tens of thousands of companies.
Paul
- Your content has small regional variations with** similar content in a single language**. For example, you might have English-language content targeted to the US, GB, and Ireland.
-
Hi CommercePundit,
Sadly, there is not "a non painful way to say it".
You cannot gain business from Adwords and Organic SEO marketing having 100% duplicated content.The options; canonical and hreflang would not work in this case.
The only option is language "localization", mean rewrite the whole content by a local writer.
Canonical can be used for up to 10% not for the whole 100%. Hreflang can be used for other languages and countries although not for masking 100% duplicated content.
Sorry to tell the bad news. Good luck!
Mª Verónica
-
The more you can differentiate these two sites, the better they will each perform in their own specific markets, CP.
First requirement will be a careful, full implementation of hreflang tags for each site.
Next, you'll need to do what you can to regionalise the content - for example changing to UK spelling for the UK site content, making sure prices are referenced in pounds instead of dollars, changing up the language to use British idioms and locations as examples where possible. It'll also be critical to work towards having the reviews/testimonials from each site's own country, rather than generic, This will help dramatically from a marketing standpoint and also help differentiate for the search engines, so a double win.
And finally, you'll want to make certain you've set up each in their own Google Search Console and used the geographic targeting for the .com site to specify its target as US. (You won't' need to target the UK site as the .co.uk is already targeted so you won't' get that option in GSC.). If you have an actual physical address/phone in the UK, would also help to set up a separate Google My Busines profile for the UK branch.
Bottom line is - you'll need to put in significant work to differentiate the sites and provide as many signals as possible for which site is for which country in order to help the search engines understand which to return in search results.
Hope that all makes sense?
Paul
-
Hi!
Yeap you can target UK market with US site version. Always keep in mind that its possible that you might perform as well as in the main market (US).
Also, before making any desition and/or implementing, take a look at these articles:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz BlogHope it helps.
Best Luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What steps should I take to address damage to my website, including malware insertion and content theft?
The question revolves around the steps required to mitigate damage inflicted upon a website, encompassing issues such as malware insertion and content theft. It prompts a comprehensive exploration of the necessary actions to take in response to these challenges. The inquirer seeks guidance on how to effectively address the damage, indicating a desire for practical solutions and strategies to restore and safeguard their website's integrity. By posing this question, the individual demonstrates an awareness of the severity of the situation and a readiness to undertake corrective measures.
Technical SEO | | ralphbaer0 -
Redirecting an Entire Website?
Is it best to redirect an old website to a new website page by page to like pages or just the entire site all at once to the home page of the new site? I do have about 10 good pages on the site that are worth directing to corresponding pages on the new site. Just trying to figure out what is going to preserve the most link juice. Thanks for the help!
Technical SEO | | photoseo10 -
Duplicate Content Brainstorming
Hi, New here in the SEO world. Excellent resources here. We have an ecommerce website that sells presentation templates. Today our templates come in 3 flavours - for PowerPoint, for Keynote and both - called Presentation Templates. So we've ended up with 3 URLS with similar content. Same screenshots, similar description.. Example: https://www.improvepresentation.com/keynote-templates/social-media-keynote-template https://www.improvepresentation.com/powerpoint-templates/social-media-powerpoint-template https://www.improvepresentation.com/presentation-templates/social-media-presentation-template I know what you're thinking. Why not make a website with a template and give 3 download options right? But what about https://www.improvepresentation.com/powerpoint-templates/ https://www.improvepresentation.com/keynote-templates/ These are powerfull URL's in my opinion taking into account that the strongest keyword in our field is "powerpoint templates" How would you solve this "problem" or maybe there is no problem at all.
Technical SEO | | slidescamp0 -
Container Page/Content Page Duplicate Content
My client has a container page on their website, they are using SiteFinity, so it is called a "group page", in which individual pages appear and can be scrolled through. When link are followed, they first lead to the group page URL, in which the first content page is shown. However, when navigating through the content pages, the URL changes. When navigating BACK to the first content page, the URL is that for the content page, but it appears to indexers as a duplicate of the group page, that is, the URL that appeared when first linking to the group page. The client updates this on the regular, so I need to find a solution that will allow them to add more pages, the new one always becoming the top page, without requiring extra coding. For instance, I had considered integrating REL=NEXT and REL=PREV, but they aren't going to keep that up to date.
Technical SEO | | SpokeHQ1 -
Duplicate Page Content and Titles
A few weeks ago my error count went up for Duplicate Page Content and Titles. 4 errors in all. A week later the errors were gone... But now they are back. I made changes to the Webconfig over a month ago but nothing since. SEOmoz is telling me the duplicate content is this http://www.antiquebanknotes.com/ and http://www.antiquebanknotes.com Thanks for any advise! This is the relevant web.config. <rewrite><rules><rule name="CanonicalHostNameRule1"><match url="(.*)"><conditions><add input="{HTTP_HOST}" pattern="^www.antiquebanknotes.com$" negate="true"></add></conditions>
Technical SEO | | Banknotes
<action type="Redirect" url="<a href=" http:="" www.antiquebanknotes.com="" {r:1"="">http://www.antiquebanknotes.com/{R:1}" />
</action></match></rule>
<rule name="Default Page" enabled="true" stopprocessing="true"><match url="^default.aspx$"><conditions logicalgrouping="MatchAll"><add input="{REQUEST_METHOD}" pattern="GET"></add></conditions>
<action type="Redirect" url="/"></action></match></rule></rules></rewrite>0 -
Local business with multiple sites
I'm auditing a local business' sites (a spa) and I wanted to run my recommendations by everyone. There are 3 sites: www.sitename1.com -- main store location, used for Google Places listing #1 www.sitename2.com -- 2nd store location, used for Google Places listing #2 www.sitename3.com -- used for product sales for both locations Sitename1.com has the most ranking power. I'm going to recommend that they move sitename2.com and sitename3.com to sitename1.com as subfolders, 301 redirecting each page to the corresponding page on sitename1.com/subfolder. Google Places listing #2 would be changed from www.sitename2.com to www.sitename.com/location2. Any risks or problems with this strategy anyone can see?
Technical SEO | | 540SEO0 -
Duplicate content
I am getting flagged for duplicate content, SEOmoz is flagging the following as duplicate: www.adgenerator.co.uk/ www.adgenerator.co.uk/index.asp These are obviously meant to be the same path so what measures do I take to let the SE's know that these are to be considered the same page. I have used the canonical meta tag on the Index.asp page.
Technical SEO | | IPIM0 -
Duplicate content?
I have a question regarding a warning that I got on one of my websites, it says Duplicate content. I'm canonical url:s and is also using blocking Google out from pages that you are warning me about. The pages are not indexed by Google, why do I get the warnings? Thanks for great seotools! 3M5AY.png
Technical SEO | | bnbjbbkb0