Site architecture
-
Hi guys,
I have a new website in the recycling bins sector called recyclingbins (dot) co (dot) uk. We are building it as we speak and just wondered if the below would be a good choice for our category pages?
office recycling bins
kitchen recycling bins
outdoor recycling bins
school recycling bins
home recycling bins
What i am particularly interested in is whether having the keyword recycling bins at the end of every category is too much?
Thank you
Jon
-
I would aim to have the page name with the full phrase (for example www.example.com/office-recycling-bins.html) and also have the full phrase in the title tags however in the navigation I would go for Office Bins, Kitchen Bins, Outdoor Bins etc.The user is aware that site is about recycling so doesn't need to be told on each navigation label.
-
Hi Jon,
If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".
Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home
Just adding my thoughts.
-
Hi Ryan,
Its my fault, the site will be an ecommerce site with around 100 products in 5-6 categories and a integrated blog, the blog will have all that information targeting the longer tail keywords and low competition keywords.
Each category will have between 10-20 products in and many colour variations but these will be grouped as one product with product options.
Some products will fit in more than one category.
I am thinking about a category header Called "Recycling Bins For" then underneath having the categories as:
School
Office
Home
Outdooretc.
Do you think that would be best?
Thank you
Jon
-
Without knowing a lot more information I would think a flatter architecture would be more appropriate. How many models to you have for each category? Do you plan to write articles that would apply specifically to "office" recycling bins?
I recycle myself and recently learned that I should not through pizza boxes into the recycling bin. Apparently the grease is an issue. An article can be written on the topic but it would fit best in the general "recycling bin" topic rather then any of the categories you mention. I am having a hard time thinking of any topic which would apply to only those categories. I can see "personal" and "commercial" use but not much further. It could be my lack of knowledge on the subject which is where your expertise comes in.
-
You can still target them keywords even by not including "recycling bins" in the category name.
You can optimize on each page by using meta title,content,headers etc..
-
Hey Ryan,
I guess i am trying to see how i could split the categories up to target those keywords, still be relevant to the site and not be spammy.
Ultimately i am only selling recycling bins. I could use just the first word of each suggested keyword above, but then from any seo point of view i would be struggling to rank those category pages more wouldnt i?
Thank you!
Jon
-
Those titles seem fine for pages or articles. For categories the inclusion of "recycling bins" on a site dedicated to recycling bins does seem spammy. I would especially not recommend using those titles in your navigation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best site Template, Structure, etc. for SEO
If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,
On-Page Optimization | | Jamesmcd030 -
On site issues after Magento 2 launch
We did a new site launch on Feb 7th this year - www.vesternet.com It changed from Magento 1 to Magento 2. We had some launch issues around SEO but now we've solved most every crawler issue in Moz reporting - according to Moz we're in better shape on-site than ever. But our organic search is just dropping daily - we expected a drop after launch then back to normal, but over 2 months on something just isn't right. A good example, on Google UK for keyword 'home automation' we've always been about position 10, but now we're out the top 50... Forget about off site for now - what's wrong with our site itself to have caused this? Can anyone help with insights please as this is killing our sales
On-Page Optimization | | dbsmtec1 -
How do I reduce the amount of internal links on my site?
Hi, Can someone help me with reducing the amount of internal links on our site please? https://www.thepresentfinder.co.uk Thanks Charlie
On-Page Optimization | | The-Present-Finder0 -
Random /feed 404 error from a wordpress site
My Moz Analytics report shows a 404 error on a page which I think should not exist at all. The URL is http://henryplumbingco.com/portfolio-item/butler-elementary/feed/. When I checked webmaster tools, it looks like there are a number of random /feed urls throwing 404 errors. I am using WordPress and the Enfold theme. Anyone know how to get rid of these errors? Thanks,
On-Page Optimization | | aj6130 -
Site Structure. Which is better?
Ideally, which model is better for site structure: 1. Homepage -> Categories -> Individual Pages (See example here http://www.wordtracker.com/attachments/bead-site-structure.gif) OR 2. Homepage -> Categories -> Sub-categories -> Indicidual Pages In the 2nd model, are the individual pages too far away from the homepage?
On-Page Optimization | | brianflannery0 -
Excel Scheme of website Architecture for proper internal links
Excel Scheme of website Architecture for proper internal links. Have you ever met excel file for website architecture, so you can understand where on which pages your link juice will stay and build good internal link juice on the page you need? I heard that there is some excel solution on the Internet.
On-Page Optimization | | Kabanchik0 -
Linking within Secondary Site
So we've got a secondary site that has quite a bit of authority & links that used to have all types of info on parasailing. All those pages are gone and homepage is now a salespage (management decision, not mine) Our main site sells a wide range of tours and activities and does have a page for parasailing. The secondary site uses the same template/navigation as our main site (again, not my decision). Do you think that's an effective way to send link juice to our main site? The secondary site has some pretty awesome high authority sites linking to it. I've considered 301'ing the whole site to our main site but it's got a really solid domain name and I'd like to take up 2 SERP listings (main and secondary site) Is there a better way to have double listings but still send a good amount of link juice?
On-Page Optimization | | SoulSurfer80 -
Setting up a domain for a future site
Hi there, That may be a bit of a silly question to ask, but we've setup a new domain for an existing site. While the site is in the making, the site owners wants to already start promoting the new URL on stationeries etc. Hence, we need to setup the new URL so that it forwards to the site, but so that Google doesn't give it the history of a secondary (less important) domain. What is the best way to do this? Currently we've put in a 301 redirect, but will that bear no future consequences on the SEO of the site, when the site is moved to this new domain, and the old domain is 301 redirected. Thanks, SEOeclipse
On-Page Optimization | | Bozboz0