Using H3 before or instead of an H2...
-
My designer and I have been having an argument: we have a blog with short, 400 words posts. They have an H1 with nice keywords and a catchy title, and then a few subheadings. I don't like making the subheadings H2, because the font looks way too large in Wordpress, so my designer wants to make them all H4s, so the font looks to be a nicer size.
Here's my problem with that and why I usually just bold the subheadings: Is it really bad to put a bunch of H4s right under an H1, with not H2's or 3's to separate?
I'm reading different arguments on the internet about this and gladly welcome more debate and/or case studies. Thank you!
-
I agree with Roman and Donald that it's important for SEO to properly mark up your headings and should be fairly easy to change font size with CSS. It's also important to get your heading markup right so that folks who rely on screen readers and other accessibility devices can navigate your site.
-
Hi genevieveagar,
So, have your designer make the H2 text smaller. this is a simple css edit or use tiny mce which will give more control over text size. You should be using H2 for main ideas and the keywords in the H2 can help you rank. H3 should be used within the H2 or for less important headings.
Your WordPress default font sizes should not keep you from using your headings properly. It is a very simple fix.
Thanks,
Don Silvernail
-
The hierarchy of your headers depends on the hierarchy of your content, so google use that hierarchy to understand the relevance of your content, so please don't change and destroy your content and your opportunities
Heading — HTML has six different heading tags — h1, h2, and so on. The h1 is considered the most important tag, and the h6 is the least important. The tags are often formatted from large (or most important) to smallest (or least important).
Let's take an example, we are going to create an article about
so let's take "buy a MacBook Pro" as the main keyword and here is your structureNote: this just an example base on my experience
<---------------------------------------------------------------------------------------------->
H1-All you need to know before to buy a MacBook Pro - Main Keyword Goes Here
Then you add a description or Introduction Paragraph with the main keywordLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
H2-the best places to buy a Mac Book Pro (Sub-topic secondary keyword or secondary topic) in this case the main topic is "buy a MacBook Pro" and the second topic is "where to buy it online" as you can see there is a direct relation between your H1-tag and your H2-tag
Paragraph related to this subtopic (Here some introductory paragraph)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
And then here comes a list of possibles website where you can buy a Mac Book Pro (Again, inside your h2 you put a list of h3-tags that are directly related to the h2)
- H3- Official Website (Paragraph related to this content)
- H3- Amazon Website (Paragraph related to this content)
- H3- Ebay Website (Paragraph related to this content)
- H3- Apple Local Store(Paragraph related to this content)
<---------------------------------------------------------------------------------------------->
With this example, you can see that every header follow a structure. So if you have a problem with your font-size or font-weight, you just need to add some custom CSS, in fact, is pretty easy for any developer with a few experience ( Example CSS Headings )
_What I'm trying to say with this is, first _you _create a structure for your article this include headers, content, lists, call to actions, images and forms, then try to make a layout (nothing complex) and in this layout you can play with font-size, line-height or font-weight the easiest way to do that is using the _span- tag, with WordPress is easy to do it.
Why text structure is important for SEO - Yoast Article * How to use headings on your site - Yoast Article* How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Can some sort of wildcard redirect be used on a single folder path?
We have a directory with thousands of pages and we are migrating the entire site to another root URL. These folder paths will not change on the new site, but we don't want to use a wildcard to redirect EVERYTHING to the same folder path on the new site. Setting up manual 301 redirects on this particular directory would be crazy. Is there a way to isolate something like a wildcard redirect to apply only to a specific folder? Thanks!
Intermediate & Advanced SEO | | MJTrevens0 -
How many images should I use in structured data for a product?
We have a basic printing website that offers business cards. Each type of business card has a few product images. Should we use structured data for all the images, or just the main image? What is your opinion about this? Thanks in advance.
Intermediate & Advanced SEO | | Choice0 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
How do i migrate from Volusion to Magento with the same domain using 301 redirect?
We are thinking about migrating our site from Volusion to Magento due to traffic reasons, our site's been growing and we're going way over the bandwidth limit (40gb) for Volusion every month. It only make sense for us to start on Magento CE where we can host it on our site and use our own bandwidth. We will be using the same domain, and changing our URLs to make things better (we were somewhat restricted by Volusion so we couldn't optimize some of our URL addresses). Here's comes the main question, since we are ranking pretty good for the keywords that we're targeting, we ABSOLUTELY DON'T want to lose any traffic or ranking from our pages, I know that there's something called the 301 redirect that we can use, but how can this be done? When we migrate the site, we will need to point our domain to Magento from Volusion, so basically Volusion store will be down... if we are changing domain names then the 301 redirect makes sense because we can have the original store live while it's redirecting to a completely new address. Is there any method to still setup this 301 redirect, or is there something else I can do to save our rankings??? Thanks in advance!
Intermediate & Advanced SEO | | s2bkevin0 -
Can I use the same set of social media accounts on two sites?
I have a client who's company name / main site name is not his name. All his social accounts connected to his site are in his name. The site is verified with Google Places, etc. Now he asked for me to create a site for him in his own name with some similar info and a lot of new info. The million dollar question is do I use the same social media accounts on the new site? Facebook, twitter, youtube, etc? Will that hurt the organic rankings of the main site? I've seen this similar situation before. You may have someone who works at a large corporation who is mentioned on the main site has their own personal profile site just about them. Where they can go more in depth about things they are doing. If the other set of social account where in the company name it would be a no brainer to create new social accounts in his name. The issue is the main companies social accounts are already in his name.
Intermediate & Advanced SEO | | markpine3600 -
Using standard title and description tags with rich snippets are there potential conflicts
Recently I've employing rich snippets using the guides from schema.org I find them a great way to let the search engines understand the content of my web pages, also author and publisher tags are all thrown into the migreat great love it. My question however is what to do with the existing title and description tags? Should they be left in? Do they cause conflicts with the search engines? Should I just ignore this gut feeling and leave them in. Any insights into the use of schema and a standard tags appreciated. Best David
Intermediate & Advanced SEO | | David-E-Carey0 -
Use rel=canonical to save otherwise squandered link juice?
Oftentimes my site has content which I'm not really interested in having included in search engine results. Examples might be a "view cart" or "checkout" page, or old products in the catalog that are no longer available in our system. In the past, I'd blocked those pages from being indexed by using robots.txt or nofollowed links. However, it seems like there is potential link juice that's being lost by removing these from search engine indexes. What if, instead of keeping these pages out of the index completely, I use to reference the home page (http://www.mydomain.com) of the business? That way, even if the pages I don't care about accumulate a few links around the Internet, I'll be capturing the link juice behind the scenes without impacting the customer experience as they browse our site. Is there any downside of doing this, or am I missing any potential reasons why this wouldn't work as expected?
Intermediate & Advanced SEO | | cadenzajon1