Link Building Issue
-
Hi,
While prospecting for backlinks target do you guys filter links less than a specific DA or PA? for instance - if PA<5 then remove
My VA accidentally selected a PA 3 link where the site owner eventually gave us a backlink.
Due to that link the traffic jumped 14X!!!
Had it been my filtering process would never got the backlink and traffic. What do you guys suggest? -
Hi there,
Thanks for the question.
I wouldn't worry as much about DA/PA as I would the relevance and "human" quality of a link. DA can be a great indicator of the authority of a domain, but remember that it's just one metric. If you are working through large lists of links, then filtering from highest DA to lowest can help you prioritise, but I wouldn't necessarily rule out links below a certain number.
Hope that helps!
Paddy
-
I don't know if it's a good idea to go after all backlinks for your top competitors. I would recommend establishing for yourself some criteria (unless you have tons of time on your hands) – like I mentioned, maybe something along the lines of DA > 30. And then I would go after the lowest hanging fruit first. Having said that, it usually seems the be the case that the hardest links to earn are the most valuable ones.
As for the skyscraper technique, I don't know that current ranking for a given keyword should matter as much as other factors. Here is a really good Whiteboard Friday from Rand where he discusses why your link prospects don't always necessarily have to rank great: https://moz.com/blog/links-from-low-ranking-domains
-
Great insights Brooks!
- Would it be a good strategy to chase "all" backlinks for the top 5 competitors for a keyword
- For Skyscraper technique, how far in search results (Page 3, 4) should one select domains for link prospect
-
That's awesome! You're right, if you were utilizing a strict filtering criteria, you would have missed out!
I do typically filter backlink opportunities, but put a little more weight on domain authority than page authority. So for my agency personally, I'm usually looking for DA > 30, and usually don't place too much emphasis on PA. For instance, if I have an opportunity with a site that has a DA of 50, but the page I'm looking at only has a PA of 5, I would still very much be interested.
Having said that, I'm no link building expert, and I do know page authority is a factor. But at the end of the day, I think you have to consider what your link profile currently looks like, and what the link profiles of your competitors look like.
Hope that's helpful! And would love others' input on the importance of page authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone have solely used fresh web explorer for link building?
hello, As far I am concerned one of the best link building strategies is broken link building. But what about if you reverse the tactic and you build links using only fresh web explorer? Anyone have tried this or not yet? If yes, results are good? I will try it soon on a new site ...and some info regarding results would be appreciated. Once I use it by my self and first links are indexed I will provide more data regarding the campaign... Thanks
Link Building | | nyanainc0 -
We are moving to HTTPS and wanted to know if our link building efforts were in vain or will the link juice pass to HTTPS?
We are switching to HTTPS and want to make sure the links we've gotten in the past will still transfer since they are pointing to HTTP? I'd hate to go back through and ask people to please add an s to the link.
Link Building | | bryant25560 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
How to link building 5days domain
i like to start give some backlinks to my brand new domain any advices for new domain ?
Link Building | | cutekid10 -
Winning Link Building Strategies for 2013
I was just looking at a forum post written on SEOmoz back in Jan 2012 about the best strategies for 2012 and the first recommendation I saw was blog networks - OUCH! What are your thoughts on which link building strategies you think will work well in 2013 in order of effectiveness?
Link Building | | Clicksjim0 -
Have SEOmoz members ever considered joining forces with link-building?
I really hope this isn't interpreted as gray hat or spammy, so please let me know if it is! I'm just always racking my brain to try to come up with creative link-building strategies. Since we're all SEOs who are presumably doing some form of link-building, what if we got together and examined one anothers' sites, to find opportunities for links? I'm sure that still doesn't make sense, so I'll try to clarify. OK, I've been seeing an in-house guy around here that works for a place that sells coat hangers. What if I had an existing blog post that mentioned coat hangers, allowing me to make that phrase a link to this site? LET IT BE KNOWN THAT I'M NOT SUGGESTING A FREE-FOR-ALL OF POINTLESS LINKS! I'm only suggesting this to be done in instances where it makes sense and makes copy more informative! I know a lot of kinks would have to be worked out (like making sure people are giving and not just taking) but I wanted to throw the general idea out there first to see if it's even a good idea.
Link Building | | UnderRugSwept0 -
Link building options...slim
I am in a smaller town and sell real estate. I have seen a lot of the competitors links and some of them are just blog commenting spam and things like that (although they are ranking well for certain terms and their links are coming from sites that have nothing to do with real estate.) I guess what I am trying to say is should I start going after links from other towns/cities in my state or should I go outside of my state and start looking for other links in other cities and states? I have bought my townstate.com from someone recently and it ranks highly for town,state. I am trying to find different ways to get to number one for my "town, state real estate". What would you do? Would you continue to add content once a week or so as well as build links? Thanks!
Link Building | | blake-766240 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100