Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Google Analytics / Facebook UTM

Reporting & Analytics

637

SO_UK last edited by

Hello,

I have a quick question.

I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc.

Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc?

Kind Regards,

James
1 Reply Last reply
Reply Quote 0
SO_UK @and_k last edited by

Hi Andrzej,

I know I can results in FB ad manager but am I able to see the stats in Google Analytics too or does the amount I spend stay confidential to ad manager account?
1 Reply Last reply
Reply Quote 0
and_k last edited by

You can set conversion tracking using facebook pixel and you'll be able to see resultats in FB ads manager.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Best way to present Google Analytic Reports

Hi Everyone, I’m just looking to produce some quite detailed reports for our google analytic can someone suggest a format or templates for the best way to present this information. Also can someone suggest what the best variables are to capture from a reporting perspective. We don’t sell on line so im just aliitle bit curious about what to include in terms of conversions etc
Reporting & Analytics | | aplnz2017

0
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?

Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright335

0
Referral issue in Google analytics

We have an eCommerce website that counts paypal as a referral source in Analytics. The site takes people to Paypal to make a payment and then back to the website to a Thank You page once that payment has been made. Due to this, Analytics sees this as a conversion that has come from Paypal, and also records it as a referral source, when we know this is not really the case. This also distorts the data in analytics and prohibits us from clearly seeing which channels sales have come from. Is there anyway in Analytics to include Paypal as a part of the website so that it does not record Paypal as a separate referral website?
Reporting & Analytics | | Gavo

0
Different transaction data social channel on Google Analytics

Hi there, On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel. Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why? Thanks and regards
Reporting & Analytics | | footd

0
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????

Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Alan
Reporting & Analytics | | Kingalan1

0
Google Analytics - Still Seeing Keyword Data

Hi, I hope you can answer this question for me, obviously I'm aware of the changes regarding "not provided" in analytics however I am still getting keyword referral data in analytics (not much of course!) in the section Acquisition>Keyword>Organic Can anybody explain why I am still seeing organic keyword data even up until yesterday for the odd term? I cannot find an answer anywhere!!! Many thanks
Reporting & Analytics | | splendidapple

1
Best top 5 actionable insights from Google Analytics

Buongiorno from 14 degrees C cloudy wetherby UK 🙂 With a whole gamut of books out there are written around the topic of "Actionable Web analytics" where you have to wade through chapters of how to suck eggs and how to get analytics part of your business culture (whatever! most clients who look after their websites are entry level Marketing Execs who pay the digital agencies to do the thinking for them) I'd like to cut to the chase and list out say a top 5 of actionable insights a client would actually give the time of day for so heres my top five, whats yours? 1. Landing page bounce - showing them the £5k landing page designed with no conversion thinking is turning off customers
2. Synching up PPC campaigns to analytics and showing them how much money they are waisting
3. Goal funnels - Showing them there 20 step shopping conversion funnel gets abandoned at step 3
4. Non brand keyword traffic (although a stack of this gets blocked by "not provided" Big groan...)
5. Event tracking on there 10 page carousel anner showing them no one clicks on banners 2 - 10 So under the strict label of "Actionable data only" from Google analytics whats your best insights you share with clients in the hope that they may actually give data reports the time of day! Grazie tanto,
David
Reporting & Analytics | | Nightwing

1
Best Practices For Google Analytics

Does anyone have any recommendations or resources for best practices in using Google Analytics. Specifically, as they relate to SEO and managing and monitoring several websites (i.e. registering/managing multiple accounts vs. master account, etc).
Reporting & Analytics | | Gyi

0