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Should I redirect a domain we control but which has been labeled 'toxic' or just shut it down?
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Hi Mozzers:
We recently launched a site for a client which involved bringing in and redirecting content which formerly had been hosted on different domains. One of these domains still existed and we have yet to bring over the content from it. It has also been flagged as a suspicious/toxic backlink source to our new domain. Would I be wise to redirect this old domain or should I just shut it down? None of the pages seem to have particular equity as link sources. Part of me is asking myself 'Why would we redirect a domain deemed toxic, why not just shut it down.'
Thanks in advance,
dave
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You could actually just use the disavow tool and target those toxic links. Google will then ignore them and as long as you have redirected the site properly, you should be good to go. However, it is also worth making a decision on how important the domain is to your over all strategy and if it seriously brings something to the table. If it is not going to make that much of an impact, then you should just get rid of it and move on.
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