More important SEO

[DiscGolfShopping]

Hello, I was wondering where my time is most valuable.  I have a linking tree as follows:

Main Site > Product > Specific Product

Is the Product page more important to add SEO or is the end deep linked page "specific product" more important?

I'm ready to hear the answers of whatever gives a better customer experience and both...

Thanks!

[NickW816]

Both are important, but it depends on your keyword targeting strategy, if you are trying to rank your Specific Product pages on Google, whenever someone searches for the specific product, then I would spend my time and energy there for SEO.

However, if your specific products have no search volume or include long model numbers or something that people don't usually search by, then try to work on getting your product pages to rank for non-specific keywords related to that product. You can then also use the "Specific Product" pages to internal link to the "Product" page.

[Andy.Drinkwater]

Both are going to be important because your product level might capture a larger audience, but your specific product might gather up long-tail terms for people ready to buy that actual item.

However, do ensure the buying experience of the specific product is as good as it can be. At this point you have someone ready to buy. Help them commit as quickly as possible.

-Andy