Google +1 and ranking effect .

[danlae]

Anyone have any experience as to what effect google +1 has on ranking?

Trying to figure out what impact it might have. Ecommerce site in norway selling childrens clothing. Atm we are ranking 25th for main targetted word childrens clothing (barneklær in norwegian). on google.no this has a difficulty of 34. None of main competitors have any amount of google +1's on their site. Lets say if I in some way could manage to get 100 ppl to push +1 button. Would this affect our ranking at all ? Might be impossible to answer but if anyone has thoughts about it I am interested.

Thanks

[StevenMapes]

Right now Google +1 only affects the ranking of the people who +1'ed the page and/or their contacts.  From my initial experiments the day it launched, and this may have changed since, if you plus one a link on page 7 it will jump to page 2, and one from page 2 will jump to around the middle of page 1.

Contacts do not always appear to be reciprocal for +1s to take effect (or at least they didn't at the start it was looking like this may have changed shortly after it was launched).  By this I mean if you add someone to your gMail contact it was effecting their personalised search results.  This, to me, is a bug as if all it does is encourages email harvesting to directly effect the SERPs of people who actually have no contact with your what-so-ever.

Google were unwilling to answer questions regarding this at the time, but as I say, I've not tested it since around the initial launch

Going forward they have confirmed that it will directly effect personalised search but it will not effect adwords ad other than as a visual representation to try to encourage better CTR

[RyanKent]

Google made a statement and specifically declared Google +1 presently does not have any effect on rankings but they hinted that can change in the future.