For the hotel website, should i make homepage banner/slideshow in flash or javascript
-
Hello Sir,
We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java.
We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript.
My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website?
Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages.
I will heartily appreciate you response.
Thanks,
Bandro.
-
Hello,
Its a Hotel Website into Massachusetts. Average Monthly Google Searches for Hotels in that city and country is 6500 (of all 46 keywords) and we are getting 4200 to 4700 clicks out of those 6500. Average user stays on website for 6.5 minutes, business has gone up 35% compare to last summer. but 23% of 4500 clicks is 900; which is still big number. so trying to bounce rate up to 5%. Now JAVA is not the problem so I have to find out what is real problem, or where I can improve it. Need to work hard on it.
-
85% is a very high bounce rate.
23% is very respectable but of course will vary depending on how targeted the traffic is
-
Jamie ,
Thanks for the reply :). Actually I was disappointed with the 23% Bounce Rate on my site and I was not able to figure out the real reason behind it. before 3-4 months bounce rate was 85%, after changing the page every week and trying different navigations and landing page i was able to lower it to 23% from 85% but i was not able to achive much lower bounce rate and started looking at google analytics in detail and found 31% has No java. thats why I asked this question. Your answer was helpful.
Thanks,
Bandro.
-
Java is not the same as Javascript.. Javascript is enabled in >90% of browsers I would expect maybe >95%, normally only security concerns cause people to turn it off.
Javascript is probably the way to go as it can then be crawled by GoogleBot (aslong as all links are present in the markup when the page loads). Now, many years later, Google cannot crawl flash very well or even at all in most cases.
Stick with HTML where possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
What are the best practices for server-side A/B testing?
When performing a full-site server-side A/B test, what best practices should you follow to ensure that you're: not cloaking or at least not being shady only showing Google (and other search engines) the version you want them to see (i.e. not the test pages) Thanks in advance!
Conversion Rate Optimization | | vsem0 -
Making people to submit a lots of data
Howdy Moz Community, I'm working on a financial product and looking for best practises or case studies on how to make people submit lots of personal/sensitive data which are needed for making calculations. Do you have any technical, UX, CRO etc. experiences how to guide people through of that 10-20 minute long process? Your help is much appreciated! Thanks! Your help is much appreciated! Thanks!
Conversion Rate Optimization | | csanadbanhegyi0 -
Hotel Booking Engine Selection
Hi there! There´s a subject that comes to my mind every now and then, something which we always thought as a subject to discuss in a forum like moz´s: Hotel Booking engines, conversion codes, and overall user experience related to them. In these days, we are trying to help one of our clients to select the best booking engine SEO wise, but basically really oriented in measuring conversions and conversions funnels, and with confirmed excellent overall user experience. We are sick and tired on having booking engines which will “magically” change url once we get into the process of booking, this brings enormous doubts for the user who doesn´t really know where the hell is he putting his money (booking) hence, a very bad user experience. Not really sure we like iframes either, as we believe Google will not be able to access any data from the booking process once the iframe appears as we lose all control and also the possibility to handle conversion funnels or reading anything inside this frame. Usually we have also problems “losing” adwords conversion and analytics codes which we have to check periodically getting into the booking engine and making trial acquisitions which are time consuming and boring… then when detected the fault, claim the supplier to re load codes again, as they have being "lost" (once again), probably in some irresponsable update of the booking engine. Some Hotel Booking Engine Brands are “Google Hotel Finder” friendly (partners?), others, on the other hand, are completely ignored by Google and just OTA´s prices are displayed and offered by means of Google Hotel Finder, not showing official hotel rates and not even giving the possibility of making reservations using the “official” website. Adding to this, we usually find naïve programming issues with infinite problems when changing languages, different currencies, trying to go back to your previous selections, no wonder why booking is having his day in this so competitive market. Any good and thoroughly checked suggestions? Thanks in advance! Claudio Heilborn @ MD Marketing Digital Spain
Conversion Rate Optimization | | ClaudioHeilborn0 -
Should I add social media icons to homepage of ecommerce site?
... In particular Facebook likes for social proof and credibility? (We have 1.7k likes, more than most competitors). Aimed at the higher end of the market, I've tried to keep the aesthetic a bit more pared down. But, perhaps this needs to be made more prominent?
Conversion Rate Optimization | | Coraltoes770 -
E-commerce Customer Reviews/Ratings Solutions?
Hi all, Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions. I currently have proposals from bazaarvoice, Shopzilla and Reevoo. Cheers
Conversion Rate Optimization | | Carlos-R0 -
Your advice on Website Optimization Tools for A/B and Multivariant tests
Hi everyone, I've been looking for tools to support all the A/B and Multivatriant testing for my websites. I've seen a lot of stuff out there but I'd like to hear what YOU think. Are you using any of these tools?
Conversion Rate Optimization | | mozzello
Which one would you recommend? Thanks a lot for your help
Michel0 -
Advice on SEO for Chinese Website in China
Hey folks, I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China. I have a few questions that I hope someone can help with? What are the primary SE's in China Are there any specifics with regards Keyword Research Are there any specifics around SEO techniques and climbing up the SERPs? I know I don't speak Chinese but I will need to be advising. Thanks, Andy
Conversion Rate Optimization | | Andy.Drinkwater0