How should I treat these Destination Wedding Pages?
-
Happy Friday and St. Patrick's Day Eve, Moz Community!
As I got on here to ask this question, I saw my previous questions and remembered how awesome this community is. I also can't wait until Mozcon, but I digress.
Anyway. We are a travel agency. One of my websites is to support the Destination Wedding part of our business. Each of the weddings gets their own page where we list information about the event as well as a guest list of who all has booked to attend the wedding. After the wedding, the page is automatically unpublished. This leads to a TON of 404s on all of the past wedding pages. Also, even the current pages I don't feel add a lot of SEO value to the site.
So. What is the wisdom on how I should handle these pages. I'm assuming I should no index them? Also, does anyone have a compelling reason I should keep the pages active for some reason? Just move them to a different section or something? (I'm really thinking not on this...but I'm open to discussion.)
Thank you times one million in advance.
-
Happy Friday and St. Patrick's Day Eve!
For handling past wedding pages on your travel agency website:
Noindex: Yes, it's a good practice to noindex the past wedding pages to prevent them from being crawled and indexed by search engines. This helps avoid unnecessary 404 errors and ensures your site focuses on current and relevant content.
Redirect: If there's a specific reason to retain the URLs or if you have relevant content to redirect users to, consider setting up 301 redirects from the past wedding pages to a relevant section or a consolidated page for archived events.
Archive Section: You could create an archive section for past weddings, keeping them accessible for those interested but not directly impacting your main SEO efforts. This way, users can find them if needed, but they won't clutter your main navigation or search results.
Remember, the goal is to maintain a clean and user-friendly site structure while optimizing for SEO.
-
Happy Friday and St. Patrick's Day Eve!
For handling past wedding pages on your travel agency website:
Noindex: Yes, it's a good practice to noindex the past wedding pages to prevent them from being crawled and indexed by search engines. This helps avoid unnecessary 404 errors and ensures your site focuses on current and relevant content.
Redirect: If there's a specific reason to retain the URLs or if you have relevant content to redirect users to, consider setting up 301 redirects from the past wedding pages to a relevant section or a consolidated page for archived events.
Archive Section: You could create an archive section for past weddings, keeping them accessible for those interested but not directly impacting your main SEO efforts. This way, users can find them if needed, but they won't clutter your main navigation or search results.
Remember, the goal is to maintain a clean and user-friendly site structure while optimizing for SEO.
-
Unpublished? 404's?
I would not delete them. Instead, I would enhance them (with permission of the bride and groom). Ask the bride, groom and family and attendees, the photographer, the baker, the florist, the officiant, the catering service to contribute photos, memories, and more. If you provide good reasons, people will share these pages, link to them, revisit them, browse them and more. Imagine links from the photographer's site, bakers, florist, etc...
As your collection for a specific destination grows you have more cred in search, more in bound links, more type-ins and direct traffic to your website. Allow people to sign up to receive a message a few weeks after the wedding when the page has some enhancements.
Yes, this will take a lot of work but it might be worth it. It might be an add on that you can use to earn an extra fee. You might be able to get an interface where the bride and groom or their friends can help build and take the work burden off of you. This might be used in advance of the wedding to communicate.
Just wild ideas as I am not in this business but know how many people like to build things and share stuff.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which Is More Important? Building a web page for customer reviews or a careers page?
Hello, I am wondering which would be more important to have on a website a customer review page or a careers page? And as far an SEO advantage which is more important and why?
On-Page Optimization | | Nicks1230 -
How to optimize WordPress Pages with Duplicate Page Content?
I found the non WWW ans WWW duplicate pages URL only, more than thousand pages.
On-Page Optimization | | eigital0 -
Duplicate Page Content
Hey Moz Community, Newbie here. On my second week of Moz and I love it but have a couple questions regarding crawl errors. I have two questions: 1. I have a few pages with duplicate content but it say 0 duplicate URL's. How do I know what is duplicated in this instance? 2. I'm not sure if anyone here is familiar with an IDX for a real estate website. But I have this setup on my site and it seems as though all the links it generates for different homes for sale show up as duplicate pages. For instance, http://www.handyrealtysa.com/idx/mls...tonio_tx_78258 is listed as having duplicate page content compared with 7 duplicate URLS: http://www.handyrealtysa.com/idx/mls...tonio_tx_78247
On-Page Optimization | | HandyRealtySA
http://www.handyrealtysa.com/idx/mls...tonio_tx_78253
http://www.handyrealtysa.com/idx/mls...tonio_tx_78245
http://www.handyrealtysa.com/idx/mls...tonio_tx_78261
http://www.handyrealtysa.com/idx/mls...tonio_tx_78258
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260 I've attached a screenshot that shows 2 of the pages that state duplicate page content but have 0 duplicate URLs. Also you can see somewhat about the idx duplicate pages. rel="canonical" is functioning on these pages, or so it seems when I view the source code from the page. Any help is greatly appreciated. skitch.png0 -
Form Only Pages Considered No Content/Duplicate Pages
We have a lot of WordPress sites with pages that contain only a form. The header, sidebar and footer content is the same as what's one other pages throughout the site. Each form page has a unique page title, meta description, form title and questions but the form title, description and questions add up to probably less than 100 words. Are these form pages negatively affecting the rankings of our landing pages or being viewed as duplicate or no content pages?
On-Page Optimization | | projectassistant0 -
Autogenerated pages
My main product is database conversion software. As it supports tons of databases, it's fairly easy to generate thousands of landing pages simply by variating source/target database names, connection information etc. In fact, I autogenerated almost 25k pages that way. As I didn't want to jeopardize my main site, I placed all that content to a new microsite (www.fullconvert.com) which had no history and no inbound links. Results were nice - site is live two months and in second month already had 1300 visitors. Now, my question is - should I create the same thing on my (old and rather authoritative) main site www.spectralcore.com? I could use a different template to avoid duplicate content. Of course, my main concern is being penalized by Google. In my opinion, this autogenerated content is fine because it provides (tons of) laser-focused landing pages, so visitors will instantly recognize they found what they're looking for. But Google might disagree! What do you think? Is there a danger in trying to leverage authority of my main site in adding 20k+ autogenerated pages with inbound no links to them?
On-Page Optimization | | metadata0 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0 -
SSL Necessary on Every Page?
Our ecommerce site is currently set up with an SSL on each page. My understanding is that these would need to be removed on the pages that I'd like a 301 redirect to be placed on. As of now, we have 302s due to the SSL. Do I need an SSL on every page or just the checkout pages? Any real benefit to having the SSL on every page?
On-Page Optimization | | NiallTom0
