How to Handle Annual Content - 2018-2019
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Hello! I was wondering how other SEOs handles their annual content. We do well with ranking for our industry keywords with the year in the content. We have annual changes to publish and talk about each year. What do you do with the previous years content? Leave it, 301 redirect it or just revamp the same content so it updates to the current year?
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Try to schedule your content plan. I'm doing the content marketing for the blog of golf wedges reviews and I have made the content planning for it.
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Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well
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Make a folder with the title... /golf-tournament/
Today the index file in that folder features information about your 2018 Golf Tournament. You keep it up-to-date throughout the year. Before the event it has who, what, where information needed for people who want to enter, photos of the course, short info about past winners, etc.
After the event you fill that page with results about the winners, cameos about the winners, big list of results and lots of photos about the event. You leave that up for a few months.
Then, you move that entire page to a subfolder.... /golf-tournament/2018/ which will serve as a scrap book page for that year. And, you put information about the 2019 tournament on the index file. You have obvious links to the 2018 scrap book page so any interested person can see it.
Over time you grow a big collection of pages for each of your annual tournaments
/golf-tournament/2018/ /golf-tournament/2019/ /golf-tournament/2020/ /golf-tournament/2021/
Anybody who links to your index page will always send people to fresh information. Anybody who wants the historic information just clicks a link for that year.
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- If the annual content can be defined uniquely enough, create original URL's and write new copy.
- If the copy is close to the same, edit the previous pages to the relevant year and unique information
- if you prefer to make new pages/posts, 301 the old to the new
Hope this helps.
KJr
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