How to Handle Annual Content - 2018-2019
-
Hello! I was wondering how other SEOs handles their annual content. We do well with ranking for our industry keywords with the year in the content. We have annual changes to publish and talk about each year. What do you do with the previous years content? Leave it, 301 redirect it or just revamp the same content so it updates to the current year?
-
Try to schedule your content plan. I'm doing the content marketing for the blog of golf wedges reviews and I have made the content planning for it.
-
Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well
-
Make a folder with the title... /golf-tournament/
Today the index file in that folder features information about your 2018 Golf Tournament. You keep it up-to-date throughout the year. Before the event it has who, what, where information needed for people who want to enter, photos of the course, short info about past winners, etc.
After the event you fill that page with results about the winners, cameos about the winners, big list of results and lots of photos about the event. You leave that up for a few months.
Then, you move that entire page to a subfolder.... /golf-tournament/2018/ which will serve as a scrap book page for that year. And, you put information about the 2019 tournament on the index file. You have obvious links to the 2018 scrap book page so any interested person can see it.
Over time you grow a big collection of pages for each of your annual tournaments
/golf-tournament/2018/ /golf-tournament/2019/ /golf-tournament/2020/ /golf-tournament/2021/
Anybody who links to your index page will always send people to fresh information. Anybody who wants the historic information just clicks a link for that year.
-
- If the annual content can be defined uniquely enough, create original URL's and write new copy.
- If the copy is close to the same, edit the previous pages to the relevant year and unique information
- if you prefer to make new pages/posts, 301 the old to the new
Hope this helps.
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Index thousands of thin content pages?
Hello all! I'm working on a site that features a service marketed to community leaders that allows the citizens of that community log 311 type issues such as potholes, broken streetlights, etc. The "marketing" front of the site is 10-12 pages of content to be optimized for the community leader searchers however, as you can imagine there are thousands and thousands of pages of one or two line complaints such as, "There is a pothole on Main St. and 3rd." These complaint pages are not about the service, and I'm thinking not helpful to my end goal of gaining awareness of the service through search for the community leaders. Community leaders are searching for "311 request service", not "potholes on main street". Should all of these "complaint" pages be NOINDEX'd? What if there are a number of quality links pointing to the complaint pages? Do I have to worry about losing Domain Authority if I do NOINDEX them? Thanks for any input. Ken
Intermediate & Advanced SEO | | KenSchaefer0 -
Duplicate Content Question With New Domain
Hey Everyone, I hope your day is going well. I have a question regarding duplicate content. Let's say that we have Website A and Website B. Website A is a directory for multiple stores & brands. Website B is a new domain that will satisfy the delivery niche for these multiple stores & brands (where they can click on a "Delivery" anchor on Website A and it'll redirect them to Website B). We want Website B to rank organically when someone types in " <brand>delivery" in Google. Website B has NOT been created yet. The Issue Website B has to be a separate domain than Website A (no getting around this). Website B will also pull all of the content from Website A (menus, reviews, about, etc). Will we face any duplicate content issues on either Website A or Website B in the future? Should we rel=canonical to the main website even though we want Website B to rank organically?</brand>
Intermediate & Advanced SEO | | imjonny0 -
Content very similar on different websites
Hello, I am in the travel industry and I am currently building the same website (different domain names), one for the US and one for the UK (same website design). They will both features the same content (itinerary, activities) on the page with 2 exception, the 1 st one is that I will use different hotels for my uk clientele and for my US clientele and on the UK page I will use the word "holiday" in the UK and the word "vacation" in the US. Can the fact that I do the same "itineraries" and use the same text on 95 % of the page hurt my ranking in one country or another ?
Intermediate & Advanced SEO | | seoanalytics0 -
Noindexing Duplicate (non-unique) Content
When "noindex" is added to a page, does this ensure Google does not count page as part of their analysis of unique vs duplicate content ratio on a website? Example: I have a real estate business and I have noindex on MLS pages. However, is there a chance that even though Google does not index these pages, Google will still see those pages and think "ah, these are duplicate MLS pages, we are going to let those pages drag down value of entire site and lower ranking of even the unique pages". I like to just use "noindex, follow" on those MLS pages, but would it be safer to add pages to robots.txt as well and that should - in theory - increase likelihood Google will not see such MLS pages as duplicate content on my website? On another note: I had these MLS pages indexed and 3-4 weeks ago added "noindex, follow". However, still all indexed and no signs Google is noindexing yet.....
Intermediate & Advanced SEO | | khi50 -
Is all duplication of HTML title content bad?
In light of Hummingbird and that HTML titles are the main selling point in SERPs, is my approach to keyword rich HTML titles bad? Where possible I try to include the top key phrase to descripe a page and then a second top keyphrase describing what the company/ site as a whole is or does. For instance an estate agents site could consist of HTML title such as this Buy Commercial Property in Birmingham| Commercial Estate Agents Birmingham Commercial Property Tips | Commercial Estate Agents In order to preserve valuable characters I have also been omitting brand names other than on the home page... is this also poor form?
Intermediate & Advanced SEO | | SoundinTheory0 -
Faceted Navigation and Dupe Content
Hi, We have a Magento website using layered navigation - it has created a lot of duplicate content and I did ask Google in GWT to "No URLS" most of the querystrings except the "p" which is for pagination. After reading how to tackle this issue, I tried to tackle it using a combination of Meta Noindex, Robots, Canonical but still it was a snowball I was trying to control. In the end, I opted for using Ajax for the layered navigation - no matter what option is selected there is no parameters latched on to the url, so no dupe/near dupe URL's created. So please correct me if I am wrong, but no new links flow to those extra URL's now so presumably in due course Google will remove them from the index? Am I correct in thinking that? Plus these extra URL's have Meta Noindex on them too - I still have tens of thousands of pages indexed in Google. How long will it take for Google to remove them from index? Will having Meta No Index on the pages that need to be removed help? Any other way of removing thousands of URLS from GWT? Thanks again, B
Intermediate & Advanced SEO | | bjs20100 -
What Makes Good Content for Category Pages
Hello, We're putting (roughly, depending on the category) 500 words under the products or categories under category pages. We're having a writer do these who has to learn the products from scratch. With over 100 categories, it's not possible for the client to write 500 words for each one. We're wondering, 1. What should go into a category description? 2. How do you prep a writer to write these, and is it possible to do so and get good content? I'm afraid that we're writing just words for long tails, and I know on the product pages, home page, and articles that it has to be the best content, probably written by the client himself if he is knowledgable enough. Open to your suggestions on what should be in these, how long they should be, and who should write them.
Intermediate & Advanced SEO | | BobGW0 -
Subdomains - duplicate content - robots.txt
Our corporate site provides MLS data to users, with the end goal of generating leads. Each registered lead is assigned to an agent, essentially in a round robin fashion. However we also give each agent a domain of their choosing that points to our corporate website. The domain can be whatever they want, but upon loading it is immediately directed to a subdomain. For example, www.agentsmith.com would be redirected to agentsmith.corporatedomain.com. Finally, any leads generated from agentsmith.easystreetrealty-indy.com are always assigned to Agent Smith instead of the agent pool (by parsing the current host name). In order to avoid being penalized for duplicate content, any page that is viewed on one of the agent subdomains always has a canonical link pointing to the corporate host name (www.corporatedomain.com). The only content difference between our corporate site and an agent subdomain is the phone number and contact email address where applicable. Two questions: Can/should we use robots.txt or robot meta tags to tell crawlers to ignore these subdomains, but obviously not the corporate domain? If question 1 is yes, would it be better for SEO to do that, or leave it how it is?
Intermediate & Advanced SEO | | EasyStreet0