Best practice in terms of link volume in a page

[ktrich]

Hi everyone!

Done a site audit recently and found that some articles in our Resource content (where we generally put useful industry news/posts) have multiple links in it (4 to 9 links in a single article). And these are usually internal links (within our domain), but there are few mixed with external domains.

What we would like to know:

1. What's the best practice in terms of regulating number of links (internal or external) in an article?
2. Another case I noticed, some links in our articles appeared to be targeting same landing page, just different anchor texts used. Will this get us into trouble?

Thanks in advanced for your help.

[EGOL]

- so in general, it should not matter how many links are in the article, as long they're relevant and not too spammy looking?

That's my opinion for internal links.

For external links, relevance and the quality of the destination are important.

[ktrich]

A) How relevant is the link to the overall article? If the link is not great match then don't use it.

• links are made sure they're still relevant.

B) If you are piling on links that people don't need, don't use them. Just because you mention something or somebody you don't have to link to it.  Only link to it if you think some portion of your visitors need the information at the link's destination and will click through to it.

• agree on this

C) How does it look? Do you have so many links that they are distracting? Cut back if the page is blue and smells like spam.

• links are really not that too distracting nor spammy looking in these pages.

D) Some webmasters link to pages on their own site within the text of the article, but references and citations to outside websites are footnoted and placed in a box at the bottom of the page.

• so in general, it should not matter how many links are in the article, as long they're relevant and not too spammy looking?

[EGOL]

What's the best practice in terms of regulating number of links (internal or external) in an article?

I am all about linking to other relevant pages on my site within the text of an article.  I don't think that "how many" is the right question.  I think that there are a few other questions that are more important....

A) How relevant is the link to the overall article?  If the link is not great match then don't use it.

B) If you are piling on links that people don't need, don't use them.  Just because you mention something or somebody you don't have to link to it.  Only link to it if you think some portion of your visitors need the information at the link's destination and will click through to it.

C) How does it look?  Do you have so many links that they are distracting?  Cut back if the page is blue and smells like spam.

D) Some webmasters link to pages on their own site within the text of the article, but references and citations to outside websites are footnoted and placed in a box at the bottom of the page.