Expired Content for Annual Events - Advice Please?
-
Hi,
I've started working with a client that provides VIP packages for various sporting events. They have a number of landing pages for these specific events that happen every year.
What's the best way to go about maintaining traffic and optimising these pages going forward?
I looked to see how some of their competitors are handling this and they seem to create a new landing page for the following year and simply add a '301 Permanent Redirect' to the old (expired event) so it points to the next one.
Is this the best approach or is there a better way to handle this?
Alternatively, would it be OK to simply change the dates on the existing page to the following years dates (when available) or simply add a 'Dates TBC' with some basic information.
Help/advice would be appreciated
-
I previously gave an opinion on this here....
https://moz.com/community/q/how-to-handle-annual-content-2018-2019
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF Instructions come up in Crawl report as Duplicate Content
Hello, My ecommerce site has many PDF instruction pages that are being marked as duplicate content in the site crawl. Each page has a different title, and then a PDF displayed in an iframe with a link back to the previous page & to the category that the product is placed in. Should I add text to the pages to help differentiate them? I included a screenshot of the code that is on all the pages. Thanks! Justin 9tD9HMr
On-Page Optimization | | JustinBSLW0 -
Duplicate Content on Event Pages
My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?
On-Page Optimization | | mattdinbrooklyn0 -
Impact of rogue keyword in content
I have a page that is optimised - title, URL, content etc for the chosen keywords. However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
On-Page Optimization | | MickEdwards0 -
Pagination on related content within a subject
A client has come to us with new content and sections for their site. The two main sections are "Widget Services" - the sales pages, and "Widget Guide" - a non-commercial guide to using the widgets etc. Both the Services and Guide pages contain the same pages (red widgets, blue widgets, triangle widgets), and - here's the problem - the same first paragraph. i.e. ======== Blue widget services Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. We stock a full range of blue widgets, we were voted best blue widget handler at widgetcon 2013. Buy one now See our guide to blue widgets here Guide to blue widgets Blue widgets were invented in 1906 by Professor Blue. It was only a coincidence that they were blue. The thing about blue widgets as they're not at all like red widgets at all. For starters, they're blue. Find more information about our blue widgets here ======== In all of these pages, the first paragraph is ~200 words and provides a great introduction to the subject, and the rest of the page is 600-800 words, making these pages unique enough to justify being different pages. We want to deal with this by declaring each page as a paginated version of a two page article on each type of widget (using rel=prev/next). Our thinking is that Google probably handles introuctions/headers on paginated content in a sensible way. Has anyone experienced this before? Is there any issues on using rel="prev" and rel="next" when they're not strictly paginated?
On-Page Optimization | | BabelPR0 -
Duplicate Content - Deleting Pages
The Penguin update in April 2012 caused my website to lose about 70% of its traffic overnight and as a consequence, the same in volume of sales. Almost a year later I am stil trying to figure out what the problem is with my site. As with many ecommerce sites a large number of the product pages are quite similar. My first crawl with SEOMOZ identified a large number of pages that are very similar - the majority of these are in a category that doesn't sell well anyway and so to help with the problem I am thinking of removing one of my categories (about 1000 products). My question is - would removing all these links boost the overall SEO of the site since I am removing a large chunk of near-duplicate links? Also - if I do remove all these links would I have to put in place a 301 redirect for every single page and if so, what's the quickest way of doing this. My site is www.modern-canvas-art.com Robin
On-Page Optimization | | robbowebbo0 -
E commerce Website canonical and duplicate content isssue
i have a ecomerce site , i am just wondering if any one could help me answer this the more info page can be access will google consider it as duplicate and if it does then how to best use the canonical tag http://domain.com/product-page http://domain.com/product-page/ http://domain.com/product-Page http://domain.com/product-Page/ also in zencart when link product it create duplicate page content how to tackle it? many thanks
On-Page Optimization | | conversiontactics0 -
Fresh Content Strategy - What does it look like?
I understand the growing importance fo content freshness, but I have some questions about how to incorporate content freshness components into an existing SEO strategy: Here are some specific questions I would love some help with: If I have a specific "product or services" page that is properly optimized, and getting a decent amount of traffic, would I benefit from updating/modifying the content on a routine basis to improve rankings? In general, should I be considering an occasional re-fresh of content on my site even if I don;t necessarily have anything new to say? For my homepage, if I am pulling in headlines from various news and events sections within my own site, and those sections are updated pretty frequently, is my homepage going to be viewed as fresh when the site gets re-crawled? In other words, is updating my homepage via rss feeds that pull from content areas from within my site keeping my homepage "fresh"? Thanks!
On-Page Optimization | | AmyLB0 -
H1 tags in WordPress - could someone clarify this please?
Hey there. I am building a site and am confused by the whole H1 tag thing in WordPress, perhaps someone could clarify please? When I generate a new page or post I of course enter the page or 'post title' which generates following HTML code class="title">Used Containers So I was thinking, ok great now I have a H1 tag! Great...But no, according to the Yoast plugin (which uses a company called Linkdex for it's on page analysis) I don't have my keyword 'Used Containers' in any of my headings. I then experimented by adding another H1 heading of 'Used Containers' in my WordPress page copy area and saw that it shows up written in my page source as Used Containers (so without the class="title"> bit in my first H1). Could anyone be kind enough to explain: The difference between the two and any known impact on SEO. What is the proper way of optimizing H1 tags in WordPress? Thanks so much!
On-Page Optimization | | Wallander0