Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
Is there any SEO benefit for links shared in Facebook feeds or wall posts?
-
the question on what scale it has to be done....
-
"Any SEO benefit"? Yes. Enough to make it a top priority in the grander scheme of a comprehensive SEO campaign? No.
-
I would treat social links with a fair amount of caution and avoid getting caught up in the hype. While there have been a lot of great tests that clearly show some type of pattern - none of them have been scientific. Google mentioned that they look at social signals (but quite possibly, for the most part, on /realtime search) and Bing did openly admit they take them into account for web rankings. However the extent is not clear.
My advice is to embrace social media platforms for what they are and what they can achieve outside of SEO. In other words, stick to traditional link building strategies for the most part. However I would also advise to keep a very keen eye on social signal development.
My personal opinion is that there are holes in a lot of the signals Google use already. Why create thousands more by adopting social signals into the algo?
Despite my abundant skepticism, I'm sure that social signals will become very influential in the not too distant future.
-
If you can get links from Facebook Fan pages and Businesses then they are easily indexable and will show up in G Webmaster Tools
-
Yes, as Google itself (and Bing) told to Danny Sullivan in an interview that I strongly suggest you to read: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
-
Yes, in fact I have heard the new "caffeine" algorithm google uses favors social network links. Even if the link is no-followed, the link juice will still flow.
-
In my experience it really depends on the user is sharing the information and their Facebook privacy settings. If the user has everything open to the world, then it stands to reason that a Google bot will see these as well. Google has stated that Facebook and other social media sites have been given more weight to their organic rankings, but it is hard to say how much. Either way, I strongly suspect that this trend will continue.
ALSO, Google does rank the influence of the user sharing the post. If a user has a lot of 'trust' then that share will be worth a lot more than say a new Facebook user. Something to keep in mind.
-
Yes, actualy SEOmoz has several blogs on this.
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
There are others, so search on SEOmoz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains.
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains. I have dissected the site and link, content, etc profile using ahrefs tools, still no luck, and unfortunately they do not have a community to ask anyone opinion. Hoping someone on Moz will be able to provide me with a secondary opinion or something I obviously missing here. Looking for any constructive feedback/professional opinion with fresh look on what maybe the cause of our down rankings and what may be a cause of it. Any feedback is very much appreciated. Search Term: 3030 aventura condos / One of our link samples (SE Position #6): https://goo.gl/FbYj4V Competing Domains (SE Position #1): https://goo.gl/fLPKX5 Competing Domains (SE Position #2): https://goo.gl/GqXGse
Intermediate & Advanced SEO | | Im_Jake0 -
Should we optimise our internal links?
Hi again, We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity. We'd just like to know if you think this would be a worthwhile use of our time. Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination? Thanks all. Clair
Intermediate & Advanced SEO | | iescape2 -
Links on page
Hi I have a web page which lists about 50-60 products which links out to either a pdf on the product or the main manufacturers website page containing product detail. The site in non e-commerce is this the site/page likely to get hit by Penguin? Would it be best to create a separate page for the product/manufacturer group i.e 5 or 6 pages but linking out to the PDFs etc...?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Social Links through Link Shortners. Does it count?
We use link shortner services like Bitly, Goo.gl, etc. Does the post used while making use of such link shortner services counts as a social signal. Or should we post the complete website url pointing to each page while posting on social sites. Secondly, should we write a new description while posting on Social sites or just copy paste a few lines of original posts?
Intermediate & Advanced SEO | | welcomecure0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Biggest Benefit for Footer Links "Created by ___?"
Greetings Mozzers, I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc. First Question: Is there a chance to get some value at of this area? Second Question: What is the best structure to use to get the most benefit from this opportunity? If there is zero value within this region and I can't get any benefit, would the following penalize me? Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.) Additional clarification would be greatly apprecaited.
Intermediate & Advanced SEO | | MonsterWeb280 -
How should I handle these links?
I recently purchased a site which is in the same niche as my personal blog. MANY of the keywords which I want both sites to rank for, they are already ranking well for (Eg I rank #1 with one site and #5 for the other). I haven't started linking the two sites to each other yet (waiting to announce the acquisition before I do). I have 2 questions for you all... How powerful do you think linking between these sites could be? How do you think I should handle the linking between these two sites?
Intermediate & Advanced SEO | | PedroAndJobu0