Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Affect of ™ and ® in title for SEO
-
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct?
Stephen
-
I'm with Ed. this only has an effect on the CTR. When you use a brand or product in which you put those symbols, people usually click more often on these links.
-
Absolutely correct. Google disregards TM and R symbols so use them when you legally should for yours and other products and it will not impact your exact match SEO efforts. I think they have a small effect on CTR in the SERPS because they show you mean business and are more professional and are also being professional when using the hard won TM's and R's of other brands (which is a legal requirement and you can get into trouble for not using them)
Did you know that if another brand doesn't have a R or a TM then you can mention them directly in your adwords too? Just a fun fact.

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking SEO contractor
I would like to hire an SEO contractor to assist with some technical/SEO issues on our site (Schema, etc). Can anyone make a recommendation? I am looking to work with a small company. Thank you in advance for any referrals!
On-Page Optimization | | JulieALS1 -
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Duplicate page titles and hreflang tags
Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.
On-Page Optimization | | ahyde0 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
What is the most SEO friendly Shopping Cart?
What is the most SEO friendly shopping cart? I have been using zen-cart for 6 years. Seems Google doesn't like it as much as other carts. I started a new site about 6 months ago using Magento. When I build links to this site the terms move. The terms are very similar. So I would imagine the competition is the same. I am curious if anybody has tried with different carts and found anyone to be better than the others. Also the new site has about one tenth the amount of products but has a lot more pages indexed.
On-Page Optimization | | kicksetc0 -
SEO for Japan
Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.
On-Page Optimization | | KnutDSvendsen0 -
Hiding Page Titles By Display None
Hi. I am new to this community, and new to SEO as well. A friend asked me to give them suggestions on onsite optimization for their Drupal website. I know page titles are very important, and usually they should be set to H1. (At least I think) This particular website has all their page titles set to H2 and they are using display:none in their stylesheet to hide them for graphic design reasons. What would be the most practical work around for this? We don't want this to appear sketchy in the eyes of the SE's, but putting page titles at the top of their pages really would take away from their graphical design. The second issue is that they use a module called Quicktabs for tabbed product specs on each page. Each tab is actually pulled from a post (called a node in Drupal), so each tab has it's own title that is an H2. So not only are they hiding the main page title, but they are hiding 5 others within the tabs, and their are 6 H2 elements showing up on each product page all set to display:none. Any creative suggestions? Hope that makes sense.... Thank you!
On-Page Optimization | | aprilm-1890400